VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
How a Mobile-Friendly Website Affects Your Business
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search…
Cross-Device Conversion Tracking
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.”…
Why You Should Be on Several Social Media Networks and Not Just One
Are you just getting your business on social media and wondering if you need to be on every network? Do you have an established presence on one or…
3 Ways a Website Audit Can Positively Impact Your Business
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is…
Google Search Results Pages Just Changed in a Big Way
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side…
Google AdWords Demystified Seminar
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on…
Search Network with Display Select– Should you take Google’s recommendation?
Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling…
The Lead Generation Dance
Sellers believe in their product and their organization, often fervently. “If only a prospect would listen to our story, watch our demo and read up on our customer case…
Google Search Rankings and Mobile-Friendly Web Sites
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites…
Your Business Facebook Page Management Made Simple
Do you ever feel like it might just be a waste of time to promote your business on Facebook? Especially when that difficult client keeps calling you, your…
Google AdWords is Like a Box of Chocolates
With apologies to Forrest Gump, and in honor of Valentine’s Day, sometimes Google AdWords is like a box of chocolates. “You never know what you’re gonna get.” Here…
Domain Name Scams, Schemes and Best Practices
Ever get an official looking envelope from an outfit warning you that your domain name is expiring? You are urged to fill out the form immediately and pay…
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