Internet Marketing Resources

These digital marketing resources provide instruction, tips and tools to help you develop and implement an effective website marketing strategy.

Glossary: Marketing Terms

Heard some jargon lately? Not sure what it means? Here’s where to go for an explanation in plain English.

View Now

Newsletter Sign-Up

Sign-up for our VantagePoint newsletter to get insider tips from our team of agency experts on SEO, PPC, Web Analytics, marketing automation, and Social Media Marketing.

Google's Malicious Software Policy is Changing

Expansions Made to Google’s Malicious Software Policy

Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible advertising practices, Google is planning new restrictions in financial advertising …
Read More
in-person display advertising

Banner Ad Specifications

Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its own specifications for things like aspect ratio, size, and image …
Read More
AI Search assisting human

AI Is Changing Search Engine Advertising

Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.  Bing Chat Competes with Google Bard  First, a recap: Google has …
Read More
Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the world are noting an uptick of garbage search results. Some …
Read More
email messaging

Three Changes Coming to LinkedIn Ads in 2023 

Last month, LinkedIn announced several upcoming features to the LinkedIn Ads platform. Now that some are being rolled out selectively, we’ve got a clearer idea of how advertising on LinkedIn will change in the coming months.  Focused Inbox  Like most email providers, LinkedIn is adding a tabbed inbox ostensibly to make messaging on the site more intuitive. In reality, the Focused tab will be used to …
Read More
Observing the future

3 Google Search Changes Coming in 2023 

Predictions in online marketing often feel like shots in the dark, especially with the meteoric rises (and abrupt slumps) of large platforms. However, some hints were dropped recently during the Search On Google 2022 Webinar. These tidbits point toward not just the future of Google, but some possible upcoming changes in the greater digital marketing world.  Google’s Enhanced Multisearch  If you haven’t heard, Google’s Multisearch beta …
Read More

Digital Marketing Resources

We use WP Engine to host our website. When we have any issues or questions, their customer service provided us with the quick, efficient and friendly service we expect. Since internet and website access are vital to our business, as it probably is to yours as well, we need a reliable yet cost-effective host provider. We are also an affiliate.

Moz is a website with both free and paid analytical tools. They can help you to analyze your social media, web links, SEO, google rankings and much more.

Quirk has a great free tool that allows you to see how any website is performing. This search status tool provides extensive search-related information in a convenient toolbar.

SEO Book is a tool we use and recommend for keyword and competitive research. They have a variety of different SEO tools available: including an SEO toolbar, a rank checker, keyword suggestion and SEO training.

If your internet speed seems slow, Speakeasy provides a free tool to test the upload and download times to various locations to help you determine the problem.

Need to find your IP address? This website can help. They can also perform IP address and Whois lookups, and teach you how to anonymize your IP address from servers.

Website Speed Testing Tools

User experience on a website is an important part of ranking organically in Google, of which the loading time is a vital part. Fortunately, there are some free tools to determine the speed of a website load time. This will allow you to diagnose and correct any problems discovered during the test. The following are a couple we like:

Google Developers have provided this tool, Page Speed Insights, to evaluate the loading speed on both computers and mobile devices.

Pingdom will determine the website loading speed on a computer.

Next Steps…

Let us assess your website traffic needs and determine the best set of website marketing programs to achieve your desired results. Please contact us in confidence by calling +1-978-482-0130 or complete our Information Request Form.

Request Consultation