Internet Marketing Resources
These digital marketing resources provide instruction, tips and tools to help you develop and implement an effective website marketing strategy.
Glossary: Marketing Terms
Heard some jargon lately? Not sure what it means? Here’s where to go for an explanation in plain English.
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Demand Gen vs. Lead Gen: A Comparative Guide for B2B Marketing
Demand Gen vs. Lead Gen: A Comparative Guide for B2B Marketing In the ever-evolving landscape of B2B marketing, distinguishing between demand generation (demand gen) and lead generation (lead gen) is crucial for developing effective strategies. Both disciplines play vital roles in the marketing funnel, yet they serve distinct purposes. Understanding these differences and optimizing both strategies will be key to driving growth and achieving…
Maximizing Your Marketing Impact on a Limited Budget
Maximizing Your Marketing Impact on a Limited Budget Staying ahead of the marketing curve while managing limited resources is daunting. However, with the right strategies and a focus on results, your business can thrive even on a tight budget. As a leader in digital marketing, we understand the challenges you face, which is why we’re committed to providing actionable insights to help you achieve…
Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024
Navigating and Optimizing the GA4 Dashboard: Best Practices for 2024 Google Analytics 4 (GA4) represents a significant shift from its predecessor, Universal Analytics (UA), focusing on a more nuanced and privacy-conscious approach to tracking and analyzing user interactions. Navigating the GA4 dashboard can be overwhelming, with endless data points and default reports that may not align with your specific business needs. But it doesn’t…
Understanding and Combatting Click Fraud in Online Advertising: Updated Best Practices for 2024
Understanding and Combatting Click Fraud in Online Advertising: Updated Best Practices for 2024 Click fraud continues to be a significant challenge in online advertising. One prevalent form involves competitors intentionally clicking on your Pay Per Click (PPC) ads to deplete your budget and deter you from continuing your advertising efforts. With per-click charges often ranging from a few dollars to tens of dollars, it…
Three Things You Can Do Right Now to Boost Your Digital Marketing
In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization, optimizing your online presence can significantly impact your success. Let’s explore three actionable strategies that you can implement immediately to enhance your digital marketing efforts. 1. Refocus Your SEO Game Keyword Research and Optimization Keyword research…
Google’s Core Update Completely Deindexes Sites
Understanding the Core Update and Website Deindexing In March 2024, Google unleashed one of its most significant algorithm updates to date—the March 2024 Core Update, which resulted in massive deindexing (removing pages or entire websites from the search engine). This seismic shift left business owners, marketers, and SEO experts reeling as they grapple with its impact on search rankings, traffic, and visibility. The Core…
Digital Marketing Resources
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Moz is a website with both free and paid analytical tools. They can help you to analyze your social media, web links, SEO, google rankings and much more.
Quirk has a great free tool that allows you to see how any website is performing. This search status tool provides extensive search-related information in a convenient toolbar.
SEO Book is a tool we use and recommend for keyword and competitive research. They have a variety of different SEO tools available: including an SEO toolbar, a rank checker, keyword suggestion and SEO training.
If your internet speed seems slow, Speakeasy provides a free tool to test the upload and download times to various locations to help you determine the problem.
Need to find your IP address? This website can help. They can also perform IP address and Whois lookups, and teach you how to anonymize your IP address from servers.
Website Speed Testing Tools
User experience on a website is an important part of ranking organically in Google, of which the loading time is a vital part. Fortunately, there are some free tools to determine the speed of a website load time. This will allow you to diagnose and correct any problems discovered during the test. The following are a couple we like:
Google Developers have provided this tool, Page Speed Insights, to evaluate the loading speed on both computers and mobile devices.
Pingdom will determine the website loading speed on a computer.
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