Digital Marketing for High Tech, B2B, and SaaS Companies

Technology Sales Are Complicated

The selling process for IT solutions and other B2B-related services and products is very different than for most things that consumers buy. We call these “highly considered purchases” to distinguish the process from an impulse buy.

The purchasing organization may begin by analyzing whether they really need the technology. They may define some success metrics that the solution is expected to exceed. They develop a list of potential vendors, which is then reduced to a “short list.” Following that, there are demos, pricing discussions, and other negotiations.

If the solution is pricey and will change the way the buying organization operates (which is often the case) then there will be multiple buying influences; technical, operational, and financial members of the organization will weigh in before any papers get signed.

The Attribution Dilemma

As a seller of complex solutions, one of the biggest challenges you face is attribution. Once a sale occurs, it’s important to determine which campaign or campaigns contributed to that sale and how much each campaign contributed. Without this information, it’s very difficult to justify expensive advertising and marketing budgets to senior management.

At Market Vantage, we specialize in difficult marketing problems with complex, and often lengthy, sales cycles. We are keenly focused on teasing out the best attribution data we can for our clients. In an environment where each click can be very costly, we have always prided ourselves on making every investment count.

We’d love to talk with you about your current approach and explore how we could help.

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Digital Marketing Services for B2B Tech Companies

Google Ads Management

If you are considering placing ads through Google Ads, or if you’re running the platform without much success, we can help.

Facebook Ads Management

Marketers and organizations that want to target potential B2C clients prefer the Facebook advertising platform.

LinkedIn Ads Management

LinkedIn offers a great advertising platform, particularly for B2B organizations that want to target specific types of individuals.

Bing Ads Management

Microsoft Bing trails Google in terms of popularity, so it’s no surprise that Bing Ads offer lower traffic potential than Google Ads.

Marketing Automation

Marketers and organizations that want to target potential B2C clients prefer the Facebook advertising platform.

Social Media Marketing

SMM consists of developing & publishing content, creating links and carrying on an dialogue with a community of interest.

Website Audit

The Market Vantage Website Audit is a diagnostic of your website’s online visibility and effectiveness.

Content Development

If you are considering utilizing Google Ads, or if you’re already running the platform without much success, we can help.

Specialty Services

We can streamline your lead funnels and sales pipeline with a single tool that offers robust features in an easy-to-use platform.

Website Analytics Consulting

If you are investing money/effort to attract website visitors, it is crucial to have an effective analytics program and know how to use it.

Search Engine Optimization

If someone uses a search engine to look for your solution or product, will they find your website on the first page of the search results?

Conversion Rate Optimization

If you are investing money/effort to attract website visitors, it is crucial to have an effective analytics program and know how to use it.

A Sampling of Our B2B Technology Clients

Market Vantage is an experienced partner in technology & SaaS marketing. We are proud to have been chosen to serve the following organizations over the years:

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