VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Google Partner Is No Longer a Badge of Honor

Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and …
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Building a Disruptive Brand

This year, for the first time in history, digital ads will account for half of total global advertising expenditure. Focusing on online advertising used to be a disruptive practice; now it has become …
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Google Swaps Cookies for Red Herring

Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd …
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What Are LinkedIn Stories?

Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the …
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How To Increase Web Traffic

Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search …
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Should Your Business Use a CRM?

Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track …
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