VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Boosting Sales During Your Slow Season
Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course…
Mobile-Friendly – More Important Now Than Ever
There are five times as many cellphones in use worldwide as there are PCs. It might be worth your time to consider how many of them are visiting your…
Great Clients Get Great Results
If you’ve been keeping up with our blog for a while, you’ll have noticed that our advice often ends with something like the following: “If all this seems…
Does Your Website Meet Basic Accessibility Requirements?
The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision…
Are You CCPA-Compliant?
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to…
Check Your Google Display Ad Settings ASAP
The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize…
Why You Need to Check Your Google Ads Search Terms Report
5 Quick Ways to Improve Search Engine Optimization (SEO)
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can…
Which LinkedIn Ads to Run
[Note: This blog post was updated in March 2021 for enhanced relevance.] Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings,…
LinkedIn Ad Types: Things You Should Consider
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn…
What’s the Difference between Marketing Automation and CRM?
Who Owns Your Digital Marketing Data?
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