VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

in-person display advertising

Banner Ad Specifications

Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite…

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Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just…

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Untraceable Marketing

The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise…

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person angry at their computer

Microsoft’s Outlook Ad Gamble

If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them…

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Tara Probeck
Clark University

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Jonathon Gossels
SystemExperts

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Amy Paxson
VOX Marketing