VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
AI Is Changing Search Engine Advertising
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two…
Google Search Is Getting Worse
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just…
Three Changes Coming to LinkedIn Ads in 2023 (Updated for 2024)
2024 Update By the time you read this, the changes we discuss below will have been made. However, understanding the LinkedIn Ads platform is more important than ever….
3 Google Search Changes Coming in 2023 (Updated 2024)
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with…
Data Studio Fusion with Looker Creates New Compatibilities
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately;…
Untraceable Marketing
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise…
Microsoft’s Outlook Ad Gamble
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them…
Optimizing Video for Maximum Distribution on Facebook
Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals…
How Do Google’s Performance Max Campaigns Work?
Smart Shopping campaigns in Google Ads are being updated to Performance Max, a change that might be alarming to those wary of Google’s purportedly useful updates (which always…
What Is LinkedIn Business Manager?
Recently, LinkedIn rolled out their beta for Business Manager, a platform much like Meta’s identically named ad management tool. For those of you currently running LinkedIn ad campaigns…
An Event Is Offering Its Attendee Email List for Purchase. Should I Buy It?
After attending an event, a company received an offer from the organizer: for a fee, they would receive a bulk list containing the email addresses of all the…
Why Is First-Party Data Collection Important?
When it came into effect, the GDPR provoked a Y2K-esque panic. For companies utilizing personal data in their daily operations, the new regulation was a harbinger of daunting…
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