VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Cross-Device Conversion Tracking

Cross-Device Conversion Tracking

If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While …
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Vector image of Analytics dashboard on computer

Internet Marketing ROI Measures

by Guest Blogger Andy Moysenko of Advyse. Return on investment (ROI) is one of the most important measures to a business. Whether the enterprise is growing, holding its own, or …
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Google AdWords Demystified Seminar

Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on Google’s AdWords advertising platform …
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Optimizing Online Lead Funnels

The Lead Generation Dance

Sellers believe in their product and their organization, often fervently. “If only a prospect would listen to our story, watch our demo and read up on our customer case …
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Client Testimonials

“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”

Tara Probeck
Clark University

“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”

Jonathon Gossels

“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”

Amy Paxson
VOX Marketing