VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Are You CCPA-Compliant?
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to…
Check Your Google Display Ad Settings ASAP
The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize…
Why You Need to Check Your Google Ads Search Terms Report
5 Quick Ways to Improve Search Engine Optimization (SEO)
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can…
Which LinkedIn Ads to Run
[Note: This blog post was updated in March 2021 for enhanced relevance.] Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings,…
LinkedIn Ad Types: Things You Should Consider
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn…
What’s the Difference between Marketing Automation and CRM?
Who Owns Your Digital Marketing Data?
Yoast SEO Plugin for WordPress Adds Structured Data
How Marketing Automation Can Enhance Your Business
Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation…
LinkedIn Ads Management: New Features To Use in 2019
Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for…
How to Conduct a Website Audit
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Tara Probeck
Clark University
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SystemExperts
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Amy Paxson
VOX Marketing