VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
How Small Changes Can Make a Big Difference in Google Ads Results
When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online…
Highly Cited Label Added to Google Search Results
Should I Automatically Apply Recommendations in Google Ads?
If you manage Google Ads, you are already acutely aware of the constant presence of Recommendations: the improvements Google loudly suggests at the top of the page, in…
Google is Shuttering Universal Analytics, Transitioning to GA4
Google Analytics 4 (GA4) was released in late 2020 as an alternative to Universal Analytics (UA), which focused on desktop traffic and data from cookies. Now, Google has…
Meta Is Discontinuing Audience Targeting Options
In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being…
What Is Google’s New Shopping Experience Scorecard?
If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping…
Google’s Latest Attempt at Privacy, Topics API, Further Erodes Marketers’ Options
Farewell, FLoC; we hardly knew ye. After many months of hype, Google has canned their Federated Learning of Cohorts (FLoC) program, which they had intended to replace third-party…
Facebook is now Meta. What does it mean?
You’ve likely heard by now that Facebook has changed their company name to Meta. While users seem to have reacted to the news with a shrug, those with…
Apple’s Mail Privacy Changes Are Coming, and They’re Scary
For marketers both digital and physical, a campaign is only as successful as is measurable with data after the fact, whether the metric is in-store visits or online…
Google Partner Is No Longer a Badge of Honor
Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and…
Disruptive Advertising: The Fast Ads Approach
A couple weeks ago, we detailed some of the benefits of disrupting a stagnant industry and offered a few suggestions to keep in mind as you build your…
Building a Disruptive Brand
This year, for the first time in history, digital ads will account for half of total global advertising expenditure. Focusing on online advertising used to be a disruptive practice; now it has become…
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Clark University
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VOX Marketing