VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Which LinkedIn Ads to Run

[Note: This blog post was updated in March 2021 for enhanced relevance.]  Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn …
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Vector graphic of person conducting website audit

How to Conduct a Website Audit

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be …
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Vector graphic of man on computer and second computer in background with charts on screen and floating icons conducting a website audit

How to Conduct a Website SEO Audit

If you need a better understanding of how your business website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first …
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SEO Educational Institutions

SEO for Educational Institutions

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
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Client Testimonials

“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”

Tara Probeck
Clark University

“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”

Jonathon Gossels
SystemExperts

“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”

Amy Paxson
VOX Marketing