VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
How Do Google’s Performance Max Campaigns Work?
Smart Shopping campaigns in Google Ads are being updated to Performance Max, a change that might be alarming to those wary of Google’s purportedly useful updates (which always…
What Is LinkedIn Business Manager?
Recently, LinkedIn rolled out their beta for Business Manager, a platform much like Meta’s identically named ad management tool. For those of you currently running LinkedIn ad campaigns…
An Event Is Offering Its Attendee Email List for Purchase. Should I Buy It?
After attending an event, a company received an offer from the organizer: for a fee, they would receive a bulk list containing the email addresses of all the…
Why Is First-Party Data Collection Important?
When it came into effect, the GDPR provoked a Y2K-esque panic. For companies utilizing personal data in their daily operations, the new regulation was a harbinger of daunting…
How Small Changes Can Make a Big Difference in Google Ads Results
When starting work on optimizing a Google Ads account for a new client, one of our first actions is to figure out how they’ve been managing their online…
Highly Cited Label Added to Google Search Results
Should I Automatically Apply Recommendations in Google Ads?
If you manage Google Ads, you are already acutely aware of the constant presence of Recommendations: the improvements Google loudly suggests at the top of the page, in…
Google is Shuttering Universal Analytics, Transitioning to GA4
Google Analytics 4 (GA4) was released in late 2020 as an alternative to Universal Analytics (UA), which focused on desktop traffic and data from cookies. Now, Google has…
Meta Is Discontinuing Audience Targeting Options
In an announcement last December, Meta detailed some upcoming changes to audience targeting within Facebook ad campaigns. Last Wednesday we received confirmation that the changes are finally being…
What Is Google’s New Shopping Experience Scorecard?
If you have a Google Merchant Center account, you may have received an email a few days ago about a new measurement feature Google is introducing. Their Shopping…
Google’s Latest Attempt at Privacy, Topics API, Further Erodes Marketers’ Options
Farewell, FLoC; we hardly knew ye. After many months of hype, Google has canned their Federated Learning of Cohorts (FLoC) program, which they had intended to replace third-party…
Facebook is now Meta. What does it mean?
You’ve likely heard by now that Facebook has changed their company name to Meta. While users seem to have reacted to the news with a shrug, those with…
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