VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Why Should Bloggers Use Nofollow Links When Writing Reviews?
Businesses and “mommy” bloggers have had a great thing going for the past several years. Businesses with an online presence in search of new marketing ideas and in…
Domain Name Scams, Schemes and Best Practices
Ever get an official looking envelope from an outfit warning you that your domain name is expiring? You are urged to fill out the form immediately and pay…
Do You Check Your Search Engine Rankings and Ad Positions?
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot…
Google Plus – The First 5 Things You Should Do For Your Business Page
With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google…
Professional AdWords Management – Should You Hire an Expert?
We get letters in the mail from Google from time to time. You probably do too. Typically, it arrives in the form of an envelope that is sized…
Site Speed and SEO
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages….
Help! We don’t show up at the top of Google for our main keyword anymore!
A friend of mine emailed me the other day. His boss was on his case because one of their main keywords was ranking at the middle of…
Negative SEO Web Spam and Link Spam
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where…
How to Estimate the Traffic You’ll Get From SEO
You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to…
How to Build an Effective Website
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is…
Why does Google give away all this free stuff?
In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools…
How to Sync Outlook With Your Smartphone
I was a big fan of the Palm Pilot in the 1990’s and 2000’s. As a corporate marketer, I lived by my Outlook Calendar, Contacts, Tasks and…
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VOX Marketing