VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Negative SEO Web Spam and Link Spam
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where…
How to Estimate the Traffic You’ll Get From SEO
You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to…
How to Build an Effective Website
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is…
Why does Google give away all this free stuff?
In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools…
How to Sync Outlook With Your Smartphone
I was a big fan of the Palm Pilot in the 1990’s and 2000’s. As a corporate marketer, I lived by my Outlook Calendar, Contacts, Tasks and…
Google Ad Preview Tool
If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page. Typing your…
Keyword Data “Not Provided” Or “Not Set” By Google
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately,…
WordPress SEO Benefits
In previous blog posts we’ve discussed the importance of website design and content on search. However, there are certain publishing platforms you can use to build and…
The Google Panda Update and What You Should Do About It Now-Part 2
In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as…
The Google Panda Update and What You Should Do About It Now
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response,…
Current Events, Personalized Search and SEO
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles”…
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s…
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Client Testimonials
“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”
Tara Probeck
Clark University
“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”
Jonathon Gossels
SystemExperts
“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”
Amy Paxson
VOX Marketing