VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Why does Google give away all this free stuff?

In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools Google …

How to Sync Outlook With Your Smartphone

I was a big fan of the Palm Pilot in the 1990’s and 2000’s. As a corporate marketer, I lived by my Outlook Calendar, Contacts, Tasks and Notes, …

Google Ad Preview Tool

If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page. Typing your keyword …

Keyword Data “Not Provided” Or “Not Set” By Google

One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, …

WordPress SEO Benefits

In previous blog posts we’ve discussed the importance of website design and content on search. However, there are certain publishing platforms you can use to build and maintain …

The Google Panda Update and What You Should Do About It Now-Part 2

In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as …

The Google Panda Update and What You Should Do About It Now

Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, …

Current Events, Personalized Search and SEO

Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles” …

SEO Website Redesign – Build it In or Add it On?

I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s …

Important New Google AdWords Privacy Requirements

Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your …

Google Display Network – Recent Changes=Bad News

Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant …

How to Create a Canonical 301 Redirect

Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can …

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