VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Should You Trust Google With All Your Business?
For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth…
Three Essential SEO Actions to Consider when Updating Your Website
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored…
Landing Pages 101
Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing…
Optimizing Online Lead Funnels
…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We…
Two Simple Cybersecurity Tips to Save a Lot of Grief
Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you…
3 Things Marketers Should Know About Expanded Text Ads
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user…
How a Mobile-Friendly Website Affects Your Business
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search…
Cross-Device Conversion Tracking
If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.”…
Why You Should Be on Several Social Media Networks and Not Just One
Are you just getting your business on social media and wondering if you need to be on every network? Do you have an established presence on one or…
3 Ways a Website Audit Can Positively Impact Your Business
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is…
Google Search Results Pages Just Changed in a Big Way
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side…
Google AdWords Demystified Seminar
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on…
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Tara Probeck
Clark University
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Jonathon Gossels
SystemExperts
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Amy Paxson
VOX Marketing