Higher Education Institutions
Higher Education Marketing Services
Student recruitment is a highly competitive undertaking. Prospective students have an overwhelming number of choices available to them. Online ad clicks in this market can be very expensive, so mistakes are costly. It is essential that you promote your brand properly and then make a great first impression, with flawless follow-up and execution — all without overwhelming the candidate.
Attracting prospective students to the organization’s website or landing pages through organic search engine optimization (SEO) and online ads. For student enrollment recruitment advertising we typically use some combination of Google Ads, Bing Ads, Facebook and LinkedIn advertising.
Web Analytics Consulting
Most websites have Google Analytics installed but that’s just a start. To really understand where your website visitors are coming from and how well your site is serving them, you need to configure campaigns and goals and understand how Google Analytics can be structured to provide meaningful insights. Bad or misunderstood data often leads to bad decisions. We help our clients get accurate information, we help them understand what that information means, and, based on that understanding, what actions to take to improve marketing outcomes.
Landing Page Consulting
Getting visitors to your website is one thing. Getting them to identify themselves is quite another. Conversion Rate Optimization (CRO) is the key to success. We have many years of experience in website visitor engagement. We help our clients design and present the right offer, at the right time, in a compelling way.