Digital Marketing for Professional Services Organizations
Professionals Need Efficient Marketing
Closing sales on intangibles like consulting or professional services has always presented its own set of challenges. How much can the client do themselves? How willing are they to listen to someone with experience who may take them in a different direction than they originally thought they should go? How much advice should you give away to convince the buyer that you know your stuff?
Buying professional services is usually what we call a “highly considered purchase.” True experts can be hard to find, and paying more doesn’t always result in better outcomes.
Similarly, selling professional services has its own set of challenges. How do you separate the serious buyer from the merely curious?
If you offer professional services, there has to be an initial contact before the “dance” can even begin. Market Vantage has provided targeted marketing and lead generation for professional services organizations for going on two decades. We have found that often the best initial approach is through an informational paper or report that is helpful to the reader and builds trust and credibility with the service provider.
But producing an informative and compelling document that explains the benefits of your services is not enough. You must get this document into the hands of prospects, and that’s where Market Vantage comes in. We are experts at B2B lead generation through a variety of online targeting platforms and strategies.
Your prospects are likely to begin their journeys toward you by informing themselves online. We can help them find you and the information that you’re eager to share with them. We can even help you create that killer report or white paper that helps lubricate the eventual sales process.
Market Vantage works with professional service providers to support their marketing efforts and ensure digital campaign success.
Most of our Internet marketing clients want to attract more relevant visitors to their website and convert them to prospects or customers. In addition to effective web-based prospecting and qualifying, Market Vantage can help your company develop closer relationships with existing customers, learn more about target markets and competitors, connect with business partners and resellers, and increase your company’s visibility on the Web.
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