Digital Marketing Mondays
By Marketing Leaders, For Marketing Leaders
Digital Marketing Mondays, hosted by Devin Littlefield and Hans Riemer, presents the latest marketing industry news and shares their take on what marketing leaders need to know. The show dives into only the necessary details to inform and inspire action within marketing teams. Whether you’re a CMO, Director of Marketing, or a tactician in digital marketing, this show will provide the insights needed to form up-to-date strategies and plans. Tune in weekly right here or on your favorite podcast app!
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There is an evergreen rule in SEO: Content is king. With Google’s Helpful Content algorithm update, this is truer than ever. In the early days …
The Journalism Competition and Preservation Act (S.673) aims to create a model of monetization for publishers for when their content is taken by search engines. …
Aside from on its App Store, Apple has not offered advertising on its platforms and products. This could change: leading up to Apple’s big event …
RFP or “Request for Proposal” is a process where companies or organizations open requests for bids to complete a project. This practice is not new, …
In last week’s episode, we discussed how digital advertising platforms such as Google Ads are already implementing and relying on machine learning. The reach of …
The Matrix, The Terminator, and Google Ads have one thing in common: AI that can both help and harm you depending on the situation. Many …
Google is indisputably one of the best options for online advertising. With billions of monthly searches, it is an invaluable tool in our arsenal to …
We are a data-driven agency. As such, we believe that all data, good and bad, must be reported on. More importantly, we believe that reporting …
With the pending recession of 2022 right around the corner, now is the time to think about your marketing campaigns and where your money is …
In advertising days of yore, marketing and sales teams didn’t play well together, data wasn’t actionable, and the systems to store customers’ data were hardly …
All digital marketers agree that data collection is critical to measuring the success of any marketing effort. Data from your ad campaigns, SEO efforts, and …
These days, everyone is trying to collect as much data as possible. User privacy efforts have shaken the marketing world, and the dust surrounding the …
Bidding on your competitor’s brand keywords can have benefits, though it can also create turmoil. One of the issues that could arise is that, if …
Most of our clients at Market Vantage offer products or services that are considered ‘highly considered purchases’. This creates the need for prospecting and advertising …
Bidding on competitor brand keywords sounds like a great way to steal market share. On the surface it’s a no-brainer, but if you dig deeper, …
The ‘Elon touch’. PayPal, Tesla, SpaceX – everything Elon Musk touches turns to gold. At this point it’s not news that Elon Musk will, at …
Organic traffic, in recent years, has become secondary to paid traffic as Google’s business model continuously shifts towards a pay to play model to maximize …
Google has a challenge most companies would love to have. They have over 4 billion users and are likely close to the most users the …
What use do you have for a 15 page report on your digital marketing initiatives? Not much. All reputable marketing agencies will provide reports on …
Google announced this week that it will be sunsetting Universal Analytics (UA), also referred to as Google Analytics 3 (GA3), on July 1st, 2023. It …
Facebook (Meta) has begun to restrict targeting certain categories (such as health causes and politics) within their advertising platforms. This affects not only Facebook but …
Google’s biggest strength is that it holds the most market share in the search industry. This is also its biggest challenge. How does a company …
It’s hard to not notice Facebook (Meta) is having some big issues these past few weeks in February. The company has lost billions of dollars, …
Sponsoring your brand or trademark as a keyword in paid search might seem like a great strategy to beat out your competition. Over the years, …
This past week, Google announced FLoC would be replaced with a new proposal, Topics API. While it was clear from the beginning replacing cookies would …
AT&T developed the digital advertising platform Xandr to improve ad buying opportunities across streaming media. It was recently announced that the Microsoft acquisition of Xandr …
Reporting is critical in marketing. While there are many services both paid and free to help you create custom reports for your clients, we found …
Attribution in marketing is key to quantifying success and driving effective decision-making. Finance departments, CEOs, and others within companies are asking marketers to better justify …
The Metaverse will play a pivotal role in multichannel marketing and offer marketers deeper insight into an individual’s interests. Identity will play a role in …
Data privacy and changes to 3rd party data collection will pose some challenges for marketers in 2022. Large vendors including Google and Meta (Facebook) are …
Hans and Devin discuss the trends and strategies that will help businesses plan for effective marketing in 2022.
Is the advice from almost twenty years ago still as effective today after many changes to Google’s algorithm?
Hans and Devin discuss key points from HubSpot’s Inbound 2021.
Hans and Devin discuss Google’s upcoming MUM algorithm update and explain what you need to know.
Hans and Devin describe Google’s upcoming changes to their search ads and help listeners prepare for the shift to responsive advertising.
Hans and Devin describe what 500 errors are and explain how they can spin out of control and destroy your search ranking.
Hans and Devin discuss Apple’s upcoming iOS 15 update, the changes being made to how marketers will be able to collect user data, and how …
In this episode, Hans and Devin discuss Google’s decision to shutter their Expanded Text Ads in favor of more automation initiatives.
Hans and Devin look at Facebook’s recent statement about new privacy policies in light of shifting industry standards and previous changes by companies like Apple …
Of course generating great leads comes from great tactics. We’ll work with you to develop search and social campaigns that will get in front of …
A successful marketing strategy must include a clear, accurate understanding of data. We’ll review your full web analytics setup and provide insights to make sure …
The foundation for all great marketing strategies comes from keen understanding of your business. We’ll ask questions and dive deep into your company to develop …
Consider us like your marketing team next door. We’re honest, responsive, and always have your best interests in mind; like guides in your journey to …