Episode 32: More Data More Problems: Make Your Data Actionable to Improve Ad Performance
These days, everyone is trying to collect as much data as possible. User privacy efforts have shaken the marketing world, and the dust surrounding the impacts this will have on regulations for data collection has yet to settle. While it’s clear that more data than ever is being collected, many companies do not quite understand how to use that data. Reporting on high-level metrics is useful, but many are missing the opportunity to reveal insights through actionable reporting. Before taking action, it is important to verify your data, compare it internally against various periods, measure it against globally accepted benchmarks, and understand the context of the data in your organization. Once you understand the story around your data, you can proceed to create a strategy to improve performance. Making changes to how you target, which platforms you are advertising with, testing ad copies, and improving landing pages for better conversion, if done properly, can help any campaign.
In this week’s Digital Marketing Mondays, Hans and Devin discuss the best ways to utilize your organization’s data to effectively make changes and continuously improve your ad campaign’s performance.