VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Google Ad Preview Tool
If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page. Typing your…
Keyword Data “Not Provided” Or “Not Set” By Google
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately,…
WordPress SEO Benefits
In previous blog posts we’ve discussed the importance of website design and content on search. However, there are certain publishing platforms you can use to build and…
The Google Panda Update and What You Should Do About It Now-Part 2
In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as…
The Google Panda Update and What You Should Do About It Now
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response,…
Current Events, Personalized Search and SEO
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles”…
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s…
Important New Google AdWords Privacy Requirements
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your…
Google Display Network – Recent Changes=Bad News
Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant…
How to Create a Canonical 301 Redirect
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can…
How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the…
How Google’s Latest Updates Affect Your Site’s Search Visibility
Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past…
Subscribe Today
Sign up for our free VantagePoint newsletter. Get insider tips from our agency experts on SEO, PPC, web analytics and social media!
Client Testimonials
“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”
Tara Probeck
Clark University
“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”
Jonathon Gossels
SystemExperts
“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”
Amy Paxson
VOX Marketing