VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Important New Google AdWords Privacy Requirements
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your…
Google Display Network – Recent Changes=Bad News
Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant…
How to Create a Canonical 301 Redirect
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can…
How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the…
How Google’s Latest Updates Affect Your Site’s Search Visibility
Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past…
Are You Paying for Ads on Parked Domains?
People who place ads through AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query…
Conversion Optimization Best Practices
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of…
Improve Website Conversions Through Persuasive Copy
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that…
How to Stop Competitors from Clicking Your PPC Ads
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget…
How to Avoid the Microsoft adCenter Parked Domain Landmine
Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account…
Your Website is Talking to You – Are You Listening? Part 2
Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the…
Your Website is Talking to You – Are You Listening? Part 1
Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help…
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