VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings

Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the …

How Google’s Latest Updates Affect Your Site’s Search Visibility

Lately there has been a flurry of coverage in the mainstream media about Google’s efforts to improve the quality of its organic (non-paid) search results. In the past …

Are You Paying for Ads on Parked Domains?

People who place ads through AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query …

Conversion Optimization Best Practices

Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the …

Improve Website Conversions Through Persuasive Copy

Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t …

How to Stop Competitors from Clicking Your PPC Ads

There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget …

How to Avoid the Microsoft adCenter Parked Domain Landmine

Recently we were called in to investigate a PPC account that had been migrated from Yahoo Search Marketing to Microsoft adCenter. Since moving to adCenter, the account experienced …

Your Website is Talking to You – Are You Listening? Part 2

Web Analytics Tools – What Statistics are Important to You? In Part 1 of this article, we gave a brief history of web analytics tools and explained the two …

Your Website is Talking to You – Are You Listening? Part 1

Web Analytics Tools – Brief Introduction, History and Description The following is the first of a three-part series to be published over the next few weeks to help you …

Unethical SEO, Reporting Cheaters

Today’s topic is about people who don’t follow the “rules” of SEO. Perhaps you yourself have violated Google’s Webmaster Guidelines and are wondering if and when you’ll pay …

Reporting SEO Spam to Google

Recently, several members of our team attended a SEMNE meeting about “Responsible Search Marketing.” The presenter was Jill Whalen, a well-respected veteran of responsible SEO. Most of the …

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