Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your website and you collect any kind of personal or financial information on your website, then these rules will apply to you.
Google will require AdWords advertisers to disclose the following before a person is asked to enter information on the site:
- How personal or financial information will be used.
- How users can opt-out later.
- That you use SSL security for collecting certain personal or financial data.
Google provides examples of what they mean by personal and financial information here.
You can read Google’s announcement, dated May 4, 2011, regarding the new policy here.