Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

What is SEO Forecasting?

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide […]

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How to Evaluate SEO Performance to Drive Better Results

Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance,

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Why Tracking Domains are Essential for Email Automation

In email automation and marketing, tracking subdomain URLs play a crucial role in monitoring user engagement. They allow you to track actions like opens, clicks, and conversions, providing valuable insights into the effectiveness of your email campaigns. Understanding how tracking URLs work and whether you should use separate tracking domains for each sending domain is

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A Practical Guide for Businesses on the Google Helpful Content Update (HCU)

The Google Helpful Content Update (HCU), first introduced in 2022, has become a fundamental component of Google’s search ranking system. This update significantly impacts how content is evaluated, pushing businesses to prioritize user-focused, high-quality information over traditional, Search Engine Optimization (SEO)-driven strategies. As HCU has evolved and been integrated into Google’s algorithm core updates in

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Google Ads Brand Campaigns: A Strategic Guide for C-Level Executives

The Challenge of Rising Costs in Branded Campaigns  Branded campaigns are essential for maintaining brand visibility and capturing high-intent traffic. However, they often face the challenge of rising costs due to increased competition and the broad nature of keyword matching. Advertisers may find their ads appearing for irrelevant or low-value searches, leading to inefficient use

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CEOs and CMOs Need to Re-evaluate WordPress—Right Now. 

A legal conflict between WordPress co-founder Matt Mullenweg and WP Engine, a major managed hosting provider for WordPress sites, has stirred up concerns within the web development community. The dispute, which revolves around the handling of a popular plugin and trademark rights, has prompted many users and developers to reconsider their dependence on the platform.

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Three Things You Can Do Right Now to Boost Your Digital Marketing 

In 2024, digital marketing is not a luxury for your business—it’s a necessity. Whether you’re a small business owner, a startup founder, or part of a larger organization, optimizing your online presence can significantly impact your success.   Let’s explore three actionable strategies that you can implement immediately to enhance your digital marketing efforts.  1. Refocus

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Google’s Core Update Completely Deindexes Sites

Understanding the Core Update and Website Deindexing In March 2024, Google unleashed one of its most significant algorithm updates to date—the March 2024 Core Update, which resulted in massive deindexing (removing pages or entire websites from the search engine). This seismic shift left business owners, marketers, and SEO experts reeling as they grapple with its

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What Is Schema Markup?

In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly

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