Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

SEO & PPC in 2025: Still Better Together—But the Playbook Has Changed 

Why SEO & PPC Have Always Influenced Each Other  Shared real estate = extra clicks. Google’s long running “Incremental Ad Clicks” research shows that, on average, 89 % of paid clicks are not replaced by organic clicks when ads are paused, confirming that simultaneous visibility delivers incremental traffic rather than cannibalization. Google Research  Keyword & intent

SEO & PPC in 2025: Still Better Together—But the Playbook Has Changed  Read More »

How to Prevent AI from Being a “Yes-Man” 

Generative Artificial Intelligence platforms, particularly large language models (LLMs), have rapidly become valuable partners in everyday decision making. However, new research indicates AI might be overly cooperative, often mirroring the ideas of users without offering essential critical feedback. This cooperative nature—dubbed the “yes-man” effect—can limit the value of AI as a tool for unbiased decision

How to Prevent AI from Being a “Yes-Man”  Read More »

Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025)

Why this matters now  In just one year, Google’s AI Overviews (AIO)—the multi‑sentence, AI‑generated summaries that sit above the familiar “blue links”—have gone from limited pilot to a core element of mainstream Search. As AIOs roll out globally, many publishers report traffic declines, even as Google insists that “higher‑quality clicks” are flowing to sites that

Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025) Read More »

The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance

Marketing teams have always faced the challenge of demonstrating their impact on overall business success. Now, more than ever, results need to be measured accurately and reported instantly. One effective way to achieve these mandates is through the use of marketing scorecards. Scorecard tools not only help in measuring key performance indicators (KPIs) but also

The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance Read More »

Google’s Latest AI Innovations Are Startlingly Good

Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy.  Google’s AI is Your New Co-Strategist  Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think

Google’s Latest AI Innovations Are Startlingly Good Read More »

Supercharge Your SEO: How to Use AI for Keyword Research

For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial intelligence

Supercharge Your SEO: How to Use AI for Keyword Research Read More »

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact 

Digital ad spend hit a record $258.6 billion in the US during 2024, up 14.9 % YoY according to the IAB/PwC annual revenue report released this April. (IAB) While dollars keep flowing into the ecosystem, costs are outpacing results: Metric 2022 baseline 2024 2025 YTD Source Avg. Google Search CPC (all industries) $3.63 $4.66 $5.26 (+12.9 % YoY) WordStream/LocaliQ 2025

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact  Read More »

Exit mobile version