Internet Marketing Resources

How to Use AI to Audit Marketing Content An effective content strategy starts with knowing exactly what you already have — and whether it’s helping or hurting your goals. A content audit helps you identify gaps, redundancies, and opportunities across all your marketing assets. AI can make this process faster, more consistent, and less tedious.  This guide covers how to audit both CMS-managed content and…

SEO & PPC in 2025: Still Better Together—But the Playbook Has Changed  Why SEO & PPC Have Always Influenced Each Other  Shared real estate = extra clicks. Google’s long running “Incremental Ad Clicks” research shows that, on average, 89 % of paid clicks are not replaced by organic clicks when ads are paused, confirming that simultaneous visibility delivers incremental traffic rather than cannibalization. Google Research  Keyword & intent overlap. A…

Understanding How Large Language Models (LLMs) Work Large Language Models (LLMs), such as GPT-4 and Gemini, have revolutionized the way we interact with technology, transforming tasks from content creation to customer support. But how do these powerful AI tools really operate?  How LLMs Process Prompts  When you enter a prompt into an LLM, the model doesn’t actually “think” like a human. Instead, it processes…

How to Prevent AI from Being a “Yes-Man”  Generative Artificial Intelligence platforms, particularly large language models (LLMs), have rapidly become valuable partners in everyday decision making. However, new research indicates AI might be overly cooperative, often mirroring the ideas of users without offering essential critical feedback. This cooperative nature—dubbed the “yes-man” effect—can limit the value of AI as a tool for unbiased decision making…

AI Agents in Marketing  for 2025  You may have seen that atmospheric TV ad: a well-known actor, standing in a rain-soaked restaurant, pondering how one decisive interaction might alter the path of a customer relationship. The question that inevitably comes up is, “Wait, what exactly could these new AI-driven ‘agents’ be doing in such a dramatic setting?” It’s a fair question, and the ad…

Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025) Why this matters now  In just one year, Google’s AI Overviews (AIO)—the multi‑sentence, AI‑generated summaries that sit above the familiar “blue links”—have gone from limited pilot to a core element of mainstream Search. As AIOs roll out globally, many publishers report traffic declines, even as Google insists that “higher‑quality…