Internet Marketing Resources

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide a clear picture of potential organic traffic, rankings, and…

Let’s cut to the chase – you want more B2B leads that convert, right? As someone who’s been in the trenches of digital marketing for B2B software and tech companies, I’ve seen what works and what doesn’t. So, let’s skip the fluff and dive into seven B2B lead generation strategies that are crushing it right now. Before we jump in, here’s a quick reality…

Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance, providing actionable insights and tools to help you drive…

Why Tracking Domains are Essential for Email Automation In email automation and marketing, tracking subdomain URLs play a crucial role in monitoring user engagement. They allow you to track actions like opens, clicks, and conversions, providing valuable insights into the effectiveness of your email campaigns. Understanding how tracking URLs work and whether you should use separate tracking domains for each sending domain is essential…

A Practical Guide for Businesses on the Google Helpful Content Update (HCU) The Google Helpful Content Update (HCU), first introduced in 2022, has become a fundamental component of Google’s search ranking system. This update significantly impacts how content is evaluated, pushing businesses to prioritize user-focused, high-quality information over traditional, Search Engine Optimization (SEO)-driven strategies. As HCU has evolved and been integrated into Google’s algorithm…

Google Ads Brand Campaigns: A Strategic Guide for C-Level Executives The Challenge of Rising Costs in Branded Campaigns  Branded campaigns are essential for maintaining brand visibility and capturing high-intent traffic. However, they often face the challenge of rising costs due to increased competition and the broad nature of keyword matching. Advertisers may find their ads appearing for irrelevant or low-value searches, leading to inefficient…