Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack what these groundbreaking updates really mean for your marketing strategy. Google’s AI is Your New Co-Strategist Gone are the days when AI was merely an assistant. Google’s latest round of updates is remarkably powerful, smarter, and feels distinctly human. Think […]
Google’s Latest AI Innovations Are Startlingly Good Read More »
For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial intelligence
Supercharge Your SEO: How to Use AI for Keyword Research Read More »
Digital ad spend hit a record $258.6 billion in the US during 2024, up 14.9 % YoY according to the IAB/PwC annual revenue report released this April. (IAB) While dollars keep flowing into the ecosystem, costs are outpacing results: Metric 2022 baseline 2024 2025 YTD Source Avg. Google Search CPC (all industries) $3.63 $4.66 $5.26 (+12.9 % YoY) WordStream/LocaliQ 2025
Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact Read More »
1. Over-Reliance on AI What it is: Relying too heavily on AI-generated content without human checks or edits. It is tempting, of course. New generative AI models are being released continuously, and many of them are quite good at research and drafting of content. Some systems can even suggest edits to optimize your content to
Common Mistakes to Avoid When Implementing AI in Your SEO Strategy Read More »
Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your marketing. These artificial teammates are able to act and respond just like any other qualified marketing employees would. And while this may seem like a far-fetched future that we only get to see in
Growth Potential of AI Agents in Marketing Read More »
Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms: 1. Content Optimization Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that
SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity Read More »
Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: Problem Quick Fix Impact Slow Loading Compress images, use CDN +40% leads Complex Forms Cut to 5 fields max +160% conversions No Social Proof Add customer logos
Common B2B Website Conversion Problems and Solutions Read More »
As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. In this introduction to AI SEO, I’ll be covering a
Introduction to AI SEO Read More »
In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on
The Google-Reddit Deal Nine Months In Read More »
In the ever-evolving landscape of B2B marketing, demand generation has emerged as a crucial strategy for driving business growth, especially in the face of tightening budgets and cautious buyers. For 2025, understanding and implementing effective B2B demand generation strategies is not just a necessity, but a key differentiator that can set your business apart from
Effective B2B Demand Generation Strategies for 2025 Read More »
