Digital Marketing Mondays
By Marketing Leaders, For Marketing Leaders
Digital Marketing Mondays, hosted by Devin Littlefield and Hans Riemer, presents the latest marketing industry news and shares their take on what marketing leaders need to know. The show dives into only the necessary details to inform and inspire action within marketing teams. Whether you’re a CMO, Director of Marketing, or a tactician in digital marketing, this show will provide the insights needed to form up-to-date strategies and plans. Tune in weekly right here or on your favorite podcast app!
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Episode 43: Google’s Helpful Content Update: How it Affects Rankings
There is an evergreen rule in SEO: Content is king. With Google’s Helpful Content algorithm…
Episode 42: Journalism Competition and Preservation Act & Search Engines
The Journalism Competition and Preservation Act (S.673) aims to create a model of monetization for…
Episode 41: Apple Advertising: Ads for Apple Podcasts, Maps, & TV Are Coming
Aside from on its App Store, Apple has not offered advertising on its platforms and…
Episode 40: Hiring a Digital Marketing Agency? Why RFPs Don’t Work
RFP or “Request for Proposal” is a process where companies or organizations open requests for…
Episode 39: AI & Marketing: The Far-Reaching Effects of Machine Learning
In last week’s episode, we discussed how digital advertising platforms such as Google Ads are…
Episode 38: AI and Advertising: When to Trust Automated Recommendations
The Matrix, The Terminator, and Google Ads have one thing in common: AI that can…
Episode 37: Why the Netflix-Microsoft Deal Spells Competition for Google
Google is indisputably one of the best options for online advertising. With billions of monthly…
Episode 36: Actionable Insights: The Only Part of a Report that Matters
We are a data-driven agency. As such, we believe that all data, good and bad,…
Episode 34: CRMs & Marketing Automation Platforms: A Privacy Era Necessity
In advertising days of yore, marketing and sales teams didn’t play well together, data wasn’t…
Episode 33: Story Telling with Data: Make Your Data Actionable
All digital marketers agree that data collection is critical to measuring the success of any…
Episode 32: More Data More Problems: Make Your Data Actionable to Improve Ad Performance
These days, everyone is trying to collect as much data as possible. User privacy efforts…
Episode 31: Bidding on Your Brand’s Keywords: Understanding When It Can Improve Your CTR
Bidding on your competitor’s brand keywords can have benefits, though it can also create turmoil….
Episode 30: Marketing for Highly Considered Purchases: The Right Buyer’s Journey Makes All the Difference
Most of our clients at Market Vantage offer products or services that are considered ‘highly…
Episode 29: Competitor Branded Keywords: Does Bidding on Competitor Brand Keywords Work?
Bidding on competitor brand keywords sounds like a great way to steal market share. On…
Episode 28: The Elon Touch: Why Now Is the Time to Consider Twitter for Ads
The ‘Elon touch’. PayPal, Tesla, SpaceX – everything Elon Musk touches turns to gold. At…
Episode 27: Website Performance and Organic Rankings: Poorly Optimized Sites Ruin SEO Efforts
Organic traffic, in recent years, has become secondary to paid traffic as Google’s business model…
Episode 26: Google PaLM Update: Why Increased Visibility Might Not Improve CTR
Google has a challenge most companies would love to have. They have over 4 billion…
Episode 25: Digital Marketing Insights: Why Your Marketing Reports are Useless
What use do you have for a 15 page report on your digital marketing initiatives?…
Episode 24: Goodbye Universal Analytics: Google is Changing Everything
Google announced this week that it will be sunsetting Universal Analytics (UA), also referred to…
Episode 23: Facebook’s Changing Ad Policies: Are Other Platforms Better for Conversions?
Facebook (Meta) has begun to restrict targeting certain categories (such as health causes and politics)…
Episode 22: More Ads on Google SERPs: Will Organic Results Matter?
Google’s biggest strength is that it holds the most market share in the search industry….
Episode 21: Facebook’s Downhill Spiral: Still Good for Advertising in 2022?
It’s hard to not notice Facebook (Meta) is having some big issues these past few…
Episode 20: Branded Keywords Sponsored in Paid Search: Is it Helping or Hurting?
Sponsoring your brand or trademark as a keyword in paid search might seem like a…
Episode 19: Topics API to Replace FLoC: Why Privacy-Centric Tracking is Bad News
This past week, Google announced FLoC would be replaced with a new proposal, Topics API….
Episode 18: Microsoft Acquired Xandr: Improves Ad Offerings
AT&T developed the digital advertising platform Xandr to improve ad buying opportunities across streaming media….
Episode 17: Marketing Reporting: Why We Switched to Databox
Reporting is critical in marketing. While there are many services both paid and free to…
Episode 16: Marketing Attribution: The Halo Effect and Tracking Indirect Sales
Attribution in marketing is key to quantifying success and driving effective decision-making. Finance departments, CEOs,…
Episode 15: The Metaverse and Marketing: What to Expect
The Metaverse will play a pivotal role in multichannel marketing and offer marketers deeper insight…
Episode 14: Data Privacy and Its Effects on Marketing in 2022
Data privacy and changes to 3rd party data collection will pose some challenges for marketers…
Episode 13: Strategic Marketing for 2022
Hans and Devin discuss the trends and strategies that will help businesses plan for effective…
Episode 12: Google’s Title Tag Recommendations
Is the advice from almost twenty years ago still as effective today after many changes…
Episode 11: HubSpot Inbound 2021 Event Takeaways
Hans and Devin discuss key points from HubSpot’s Inbound 2021.
Episode 10: Google MUM Algorithm Update: What You Need to Know
Hans and Devin discuss Google’s upcoming MUM algorithm update and explain what you need to…
Episode 9: Google Expanded Search Ads Going Away in 2022?
Hans and Devin describe Google’s upcoming changes to their search ads and help listeners prepare…
Episode 8: Does Your Site Have 500 Errors?
Hans and Devin describe what 500 errors are and explain how they can spin out…
Episode 7: Apple’s Mail Privacy Changes Are Coming, And They’re Scary
Hans and Devin discuss Apple’s upcoming iOS 15 update, the changes being made to how…
Episode 6: Google Ads Saying Goodbye to Expanded Text Ads
In this episode, Hans and Devin discuss Google’s decision to shutter their Expanded Text Ads…
Episode 5: Facebook Investing in Privacy Research
Hans and Devin look at Facebook’s recent statement about new privacy policies in light of…
Episode 4: Are Your Google Ads Showing In Sanctioned Countries?
Of course generating great leads comes from great tactics. We’ll work with you to develop…
Episode 3: Are Facebook Ads a Bad Buy?
A successful marketing strategy must include a clear, accurate understanding of data. We’ll review your…
Episode 2: The Future of Advertising Post-COVID-19
The foundation for all great marketing strategies comes from keen understanding of your business. We’ll…
Episode 1: Google Chrome Delays Removal of 3rd-Party Cookies
Consider us like your marketing team next door. We’re honest, responsive, and always have your…