Digital Marketing for Financial Institutions

Selecting the “right” financial services provider can make a big difference in someone’s business or personal life. The decision is often driven by a personal situation. One business may choose a bank because of their flexible cash management platform, while another business may be more interested in low service fees. A third business may want a bank that has the capacity to underwrite loans in complex situations. An individual may choose a financial institution based on their ability to borrow money at low interest rates, while another person is a saver and wants to earn high interest rates.

The days when people chose a bank because the building had thick masonry walls, high ceilings, and an impressive looking safe are over. In fact, some of these buildings have become restaurants where you can dine inside the safe! An increasing number of young people have never even set foot inside a bank building. Why would they, when virtually everything they need to do can be handled online?

Adding new customers is the lifeblood of any financial institution. It is important to communicate your institution’s competitive strengths to the right prospects with the right needs. Digital marketing provides an excellent platform for targeting your message to exactly the right person at exactly the right moment.

Market Vantage has a strong track record helping banks and credit unions use online ads with effective landing pages to engage with prospective clients. We are skilled at targeting and engaging prospects looking for various loans, savings vehicles, and cash management. If your digital marketing could use improvement, we’d love to help.