Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but because the invite-only period has ended, businesses can easily set up accounts and begin broadcasting their content. However, take care with your messaging: the userbase leans tech-savvy, […]
What Does Bluesky Mean for Advertising? (Updated: November 2024) Read More »
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible
Expansions Made to Google’s Malicious Software Policy Read More »
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its
Banner Ad Specifications Read More »
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.
AI Is Changing Search Engine Advertising Read More »
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the
Google Search Is Getting Worse Read More »
Original article Updated: October 22nd, 2024 LinkedIn Ads has seen considerable growth as a key platform for B2B demand generation, offering precision targeting for businesses looking to drive awareness and pipeline. With LinkedIn’s growing commitment to ad technology, 2025 brings even more transformative updates that will shape how businesses use this tool. Below, we explore
LinkedIn Ads Updates: Key Changes Coming in 2025 Read More »
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with new features is effective overall, but also understandably imprecise. Many of the changes they make to Search and their other products are later rolled back or altered
2024 View of Google’s Big 2023 Search Changes Read More »
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately; URLs like datastudio.google.com still work, but Data Studio’s branding now reads Looker Studio. This is great news for anyone with a large cache of business data: Data
Data Studio Fusion with Looker Creates New Compatibilities Read More »
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise Wars” is Taco Bell. (Or in the international cut, Pizza Hut – both are owned by PepsiCo.) It was a bold move purchasing such a prominent placement
Untraceable Marketing Read More »
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them – the ads are (some would say insidiously) nestled in among your emails with only the word “ad” in a small box to differentiate them from your
Microsoft’s Outlook Ad Gamble Read More »
