The Complete Guide to Content Activation

Get The Best ROI From Your Event With Content Activation

This step-by-step guide walks you through bringing your compelling event content to life (and achieving better ROI) with sound content activation strategies. We co-produced this guide with Cramer, Boston’s leading brand experience & content marketing agency, to share their expertise and insights into the process of creating and activating thrilling content. In this guide we share:

• How to use a strategy flywheel to consistently innovate
• Cutting-edge tips to best leverage your content
• Campaign playbooks you can use to generate incredible engagement and business outcomes
• Practical worksheets that propel content from past events into explosive digital media

This guide is packed with more than 60 years of collective experience in the content, events, and digital marketing spaces. Download this ebook to ensure that your strategies, goals, and measurements won’t fall flat or miss the mark as your business employs its event content for massive engagement.

Download The Complete Guide to Content Activation today!