Conversion Rate Optimization

Having a website that converts visitors into leads or sales is the single most important, and most difficult, element of online marketing. Improving your website conversion rates allows you to justify greater investments in organic Search Engine Optimization (SEO), Pay-Per-Click (PPC), and other mechanisms for driving website traffic.

Conversion rate optimization is both art and science. It is art because it requires a solid understanding of the intended audience, the creation and promotion of compelling offers, and expertise in user-experience and web page layout concepts to maximize the number of visitors that will convert. It is science because it takes patience, careful measurement, and a willingness to try a number of variations to see which combination brings the best results.

Conversion rate optimization is especially critical for companies engaging in PPC advertising. But don’t forget that even companies engaging in PPC still draw lots of traffic from other means. That’s why conversion rate optimization often begins with PPC landing pages but should be extended across the entire site once a successful pattern has been established.

Market Vantage has over a decade of experience in conversion rate optimization. We help our clients design and implement offers that appeal to the right audience at the right stage of the exploration or buying process for optimum results.