MedTech Marketing Services

Medical Device Companies Need Effective Digital Marketing

Patients are able to obtain medical information online today that was available only through their practitioner in the past. Search engines and websites have revolutionized the way in which people can inform themselves regarding their medical conditions and treatment options, providing new opportunities for companies to reach their target audience.

The eagerness with which patients perform online research about medical topics provides an effective communication and market awareness vehicle for medical device manufacturers. The process begins with informative web pages about the product or treatment that the patient can print and take along to their next visit with their practitioner. In order to be effective, the next step is to generate online visibility for these pages. Market Vantage specializes in online traffic generation through organic Search Engine Optimization (SEO) or through Pay-Per-Click (PPC) advertising.

Tracking and measurement are important components of any successful online marketing program. While it should be relatively straightforward to anonymously track the number of visitors who view the pages of a website, there are also options for converting visitors into sales leads. Secure web connections make it possible for visitors to volunteer information to the company about their identity and their needs, and perhaps the identity of their provider, while remaining compliant with privacy requirements.

Digital Marketing Services for Medical Device Companies

Facebook Ads Management

Marketers and organizations that want to target potential B2C clients prefer the Facebook advertising platform.

LinkedIn Ads Management

LinkedIn offers a great advertising platform, particularly for B2B organizations that want to target specific types of individuals.

Bing Ads Management

Microsoft Bing trails Google in terms of popularity, so it’s no surprise that Bing Ads offer lower traffic potential than Google Ads.

Marketing Automation

Marketers and organizations that want to target potential B2C clients prefer the Facebook advertising platform.

Social Media Marketing

SMM consists of developing & publishing content, creating links and carrying on an dialogue with a community of interest.

Website Audit

The Market Vantage Website Audit is a diagnostic of your website’s online visibility and effectiveness.

Content Development

If you are considering utilizing Google Ads, or if you’re already running the platform without much success, we can help.

Specialty Services

We can streamline your lead funnels and sales pipeline with a single tool that offers robust features in an easy-to-use platform.

Website Analytics Consulting

If you are investing money/effort to attract website visitors, it is crucial to have an effective analytics program and know how to use it.

Search Engine Optimization

If someone uses a search engine to look for your solution or product, will they find your website on the first page of the search results?

Conversion Rate Optimization

If you are investing money/effort to attract website visitors, it is crucial to have an effective analytics program and know how to use it.

Client Testimonials

“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”
Amy PaxsonVOX Marketing
“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”
Jonathon GosselsSystemExperts
“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”
Tara ProbeckClark University

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