Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your marketing. These artificial teammates are able to act and respond just like any other qualified marketing employees would. And while this may seem like a far-fetched future that we only get to see in […]
Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should optimize your website. Here’s a comparison based on the checklist we developed, with considerations for optimizing for both platforms: 1. Content Optimization Google Perplexity AI Focus on Comprehensive Content: Google’s algorithms prioritize long-form, authoritative content that
SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity Read More
Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills your conversions and how to fix it: Problem Quick Fix Impact Slow Loading Compress images, use CDN +40% leads Complex Forms Cut to 5 fields max +160% conversions No Social Proof Add customer logos
Common B2B Website Conversion Problems and Solutions Read More
As the owner of a digital marketing agency focused on B2B software companies, I’ve witnessed firsthand how artificial intelligence has fundamentally transformed search engine optimization. AI SEO represents the convergence of machine learning, natural language processing, and predictive analytics to revolutionize how we approach digital visibility. In this introduction to AI SEO, I’ll be covering a
In February 2024, Reddit entered into a licensing agreement with Google, reportedly valued at $60 million annually, granting Google access to Reddit’s extensive user-generated content for training its AI models. (PCMag) Some Market Vantage clients have seen shifts in organic rankings based on Google’s preference for Reddit content. Many have been experimenting with advertising on
In the ever-evolving landscape of B2B marketing, demand generation has emerged as a crucial strategy for driving business growth, especially in the face of tightening budgets and cautious buyers. For 2025, understanding and implementing effective B2B demand generation strategies is not just a necessity, but a key differentiator that can set your business apart from
Effective B2B Demand Generation Strategies for 2025 Read More
SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide
Let’s cut to the chase – you want more B2B leads that convert, right? As someone who’s been in the trenches of digital marketing for B2B software and tech companies, I’ve seen what works and what doesn’t. So, let’s skip the fluff and dive into seven B2B lead generation strategies that are crushing it right
7 B2B Lead Generation Strategies That Actually Work Read More
Introduction Search engine optimization (SEO) is a critical component of any digital marketing strategy. However, implementing SEO tactics is only half the battle. To truly maximize your SEO efforts, you need to consistently evaluate your results and adjust your strategy accordingly. This comprehensive guide will walk you through the process of evaluating your SEO performance,
How to Evaluate SEO Performance to Drive Better Results Read More
In email automation and marketing, tracking subdomain URLs play a crucial role in monitoring user engagement. They allow you to track actions like opens, clicks, and conversions, providing valuable insights into the effectiveness of your email campaigns. Understanding how tracking URLs work and whether you should use separate tracking domains for each sending domain is
Why Tracking Domains are Essential for Email Automation Read More
