Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the key differences and take specific actions to harness the full potential of this upgraded platform. In this blog post, we will explore the crucial aspects you need …
Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google aims to adapt to the changing landscape of data privacy and offer enhanced features for data analysis. In this blog post, we will compare and contrast the …
A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4 Read More
Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate TikTok’s sale by its Chinese owning company. A March appearance in front of US legislators by TikTok’s CEO, Shou Zi Chew, only increased polarization, calling attention to …
Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but because the invite-only period has ended, businesses can easily set up accounts and begin broadcasting their content. However, take care with your messaging: the userbase leans tech-savvy, …
What Does Bluesky Mean for Advertising? (Updated March 2024) Read More
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence following the disastrous launch of Google’s AI chat function, Bard. But that’s not all – shaken by recent volatility in cryptocurrency value and consumer outrage over irresponsible …
Expansions Made to Google’s Malicious Software Policy Read More
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite the shifting landscape of online marketing, purchasing this space for your business is as valuable today as it ever had been. However, because each platform has its …
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing. …
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the …
2024 Update By the time you read this, the changes we discuss below will have been made. However, understanding the LinkedIn Ads platform is more important than ever. Between 2022 and 2023, LinkedIn saw a 10% increase in US ad revenue (marketers tend to attribute this shift in ad spend to the volatility of X, …
Three Changes Coming to LinkedIn Ads in 2023 (Updated for 2024) Read More
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with new features is effective overall, but also understandably imprecise. Many of the changes they make to Search and their other products are later rolled back or altered …
3 Google Search Changes Coming in 2023 (Updated 2024) Read More
