Yoast SEO Plugin for WordPress Adds Structured Data
The quest to reach a higher Google ranking can feel endless. Monitoring your SEO is a constant (and expensive) process, and there is no guarantee of success.
How Marketing Automation Can Enhance Your Business
Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation the most can also be its downfall: the people who run it. This blog post will help you understand the key reasoning behind marketing automation, what it …
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How to Conduct a Website Audit
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
How to Conduct a Website SEO Audit
If you need a better understanding of how your business website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing you consider. In general terms, a website audit is an analysis of all the contributing factors to a site’s search engine visibility. Those factors determine ranking …
Three Things You Should Know About Accelerated Mobile Pages (AMP)
Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.
SEO for Educational Institutions
As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
What Google Tag Manager Is and Why You Should Use It
If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you as business owners and marketers…
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…)
Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or bad for businesses utilizing Google Ads (formerly Google Adwords), depending on how you want to look at it.
Google Chrome Now Labels All HTTP Websites As ‘Not Secure’
The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means websites are using the old HTTP security protocol, and that could soon hurt your business.
Google Display Automated Targeting – Good or Bad For You?
Google Ads (formerly Google AdWords) recently introduced a feature called Display Automated Targeting. This option, which rolled out very quietly, has taken full effect in most Google Ads display campaigns. For some users, this might have completely slipped under the radar, undetected. For others, including some of our own clients, this has become a headache …
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