Devin Littlefield

Devin has been working in the marketing and advertising industry since 2012 while also pursuing his BA in Outdoor Studies at Alaska Pacific University in Anchorage. His experience includes: online advertising, search engine optimization, website development, website analytics, content strategy and development, strategic planning, consulting, and business development.

HubSpot Content Hub: An Overview 

HubSpot’s Content Hub emerged in April 2024 as a robust solution for marketers seeking to navigate the complexities of content creation, distribution, and personalization. The Hub comprises a number of tools intended to help users build more efficient and organized content pipelines for their businesses. Let’s explore the Content Hub’s features, benefits, use cases, and limitations.  […]

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Understanding Google’s Consent Mode

Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power between users and the parties collecting & utilizing their data, but businesses who fail to understand its complexity will miss valuable advertising opportunities.  Digital Marketing and Privacy

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How To Use Conversion Rate Optimization for Maximum Success 

In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in the marketer’s arsenal. (If you’re a Chief Revenue Officer, I hope the shared initialism isn’t confusing – hopefully this info will still be useful!) If you’d prefer

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Demystifying Marketing Automation: Streamlining Success in Modern Marketing

In today’s fast-paced digital landscape, staying competitive requires businesses to embrace efficiency-enhancing tools. Among these tools, Marketing Automation stands out as a powerful catalyst for streamlining marketing efforts, driving engagement, and nurturing customer relationships. But what exactly is Marketing Automation, and what processes can it handle?  Understanding Marketing Automation  Marketing Automation refers to the use

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SEO for Credit Unions

In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a strong online footprint isn’t just about visibility—it’s about fostering connections with potential members, nurturing trust, and emphasizing the community-driven nature of credit unions.  Effective online marketing, especially

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Google Reviews: the November 2023 Update

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights. 

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Understanding Google’s Helpful Content Update 

Google has introduced the Helpful Content update as part of their continued effort to enhance user experience and provide valuable, reliable information. This initiative aims to elevate the quality of content available across its platforms, benefiting both content creators and consumers seeking credible information.  A big motivator for Google is the massive proliferation of AI-generated content

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What Should I Do First in GA4?

Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the key differences and take specific actions to harness the full potential of this upgraded platform. In this blog post, we will explore the crucial aspects you need

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A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4 

Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google aims to adapt to the changing landscape of data privacy and offer enhanced features for data analysis. In this blog post, we will compare and contrast the

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