If you’ve been keeping up with our blog for a while, you’ll have noticed that our advice often ends with something like the following: “If all this seems like too much effort, consider hiring an agency like us to do it for you!” In many cases, letting professionals help you with your Google Ads and […]
Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn also offers several ad targeting options that make it a diverse and highly valuable platform for general advertising by B2B companies. Think about it: who better to
Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for many. In fact, eMarketer discovered that LinkedIn accounts for one-fifth of total digital ad dollars for US B2B companies. To help your business get the most out
LinkedIn Ads Management: New Features To Use in 2019 Read More
For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth to make it happen. Although it’s certainly true that having your website listed at the top of the Google search results does tend to bring in more
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is
Three Essential SEO Actions to Consider when Updating Your Website Read More
Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing pages, so we created this article as a guide. Do note that this article only provides a brief overview with general recommendations – results and specific attributes
…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We scratch our heads and wonder why some marketers pursue a mindset that is flat-out counterproductive towards the goal of winning new business. We’re talking about sales that
Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you the shakes, imagine what it’s like to be in charge of protecting the billion-dollar assets of a commercial bank. The presenters went through a well-organized review of
Two Simple Cybersecurity Tips to Save a Lot of Grief Read More
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user experience, and expanded text ads are significantly more effective than the older format ads and come with some additional perks. That is why it pays to understand
3 Things Marketers Should Know About Expanded Text Ads Read More
Having a mobile-friendly website is becoming increasingly important. There’s plenty of data to support this argument: Mobile is the primary device people use when performing a Google search (Google, 2016). 89% of people are likely to recommend a brand after a positive brand experience on mobile (Google, 2017). 53% of people will abandon a mobile
How a Mobile-Friendly Website Affects Your Business Read More
