You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to your website. But how much traffic can you expect as a result? Two variables that directly determine the amount of traffic you’ll get for any particular keyword …
In my last blog post, How to Sync Outlook With Your Smartphone, I mentioned looking at the Android phone and some of the neat features and tools Google offers, mostly for free. It is easy for me to put all of my personal data into Gmail, Google Contacts, Google Calendar, Picasa, Google maps, etc. …
I was a big fan of the Palm Pilot in the 1990’s and 2000’s. As a corporate marketer, I lived by my Outlook Calendar, Contacts, Tasks and Notes, and all of my various email accounts were routed through Outlook. The Palm let me put all of that information in my shirt pocket when I …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
In previous blog posts we’ve discussed the importance of website design and content on search. However, there are certain publishing platforms you can use to build and maintain your website, that come with SEO benefits. WordPress is one of those platforms. In addition to the fact that it is free open-source code, there are …
In our previous post about the Google Panda update, we mentioned that inbound links, while still very important, are not weighted as heavily as a ranking signal as they were previously. What has gained in importance is website quality and user experience. As far as inbound links are concerned, they are still extremely important as …
The Google Panda Update and What You Should Do About It Now-Part 2 Read More
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, Google issued a software update, known as Panda, on February 23, 2011. The fundamental goal of the Panda Update was to downgrade the rank of websites that …
The Google Panda Update and What You Should Do About It Now Read More
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles” in which he demonstrates how our online behavior causes information providers to “filter” what we’re shown, with the result that we tend to see and hear only …
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s live, we’d like the site to get more traffic from the search engines. Can you help?” Of course we can help. But frankly, the correct answer is, …
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your website and you collect any kind of personal or financial information on your website, then these rules will apply to you. Google will require AdWords advertisers to …
