If you have an AdWords account, you may have received an email from Google recently with the subject: “Cross-device conversions will be automatically included in the Conversions column.” While this capability has been available on-demand in AdWords accounts for some time, Google is planning to include this data in your AdWords report by default. So, …
Having recently celebrated our company’s 13th anniversary, we can say that we have helped hundreds of clients and improved thousands of online marketing situations in dire need of attention. Over those years, we have found that the biggest mistakes that companies make with their online marketing fall into three main categories, and they are not …
The Three Most Common and Costly Mistakes in Online Marketing Read More
by Guest Blogger Andy Moysenko of Advyse. Return on investment (ROI) is one of the most important measures to a business. Whether the enterprise is growing, holding its own, or declining, meaningful ROI data on its expenditures, particularly in marketing is critical to managing the business. And, in the digital age, identifying the return on expenditures …
Are you just getting your business on social media and wondering if you need to be on every network? Do you have an established presence on one or two networks and wonder if you should add another? There are a few reasons why it is important to have your business prominent on several social media …
Why You Should Be on Several Social Media Networks and Not Just One Read More
You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1 …
3 Ways a Website Audit Can Positively Impact Your Business Read More
This week, Google released an update that radically changed the layout of their search results pages (SERPs). Google has eliminated the ads that ran down the right side of the page. Over the last few years, Google has continuously been tweaking search results page layouts in an effort to test different versions for usability and …
Google Search Results Pages Just Changed in a Big Way Read More
Community Room at Enterprise Bank 18 Palmer Street | Lowell, MA, 01852 October 28 @ 8:00 am – 9:30 am Free Admission Have you been thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using AdWords but you know you could do better? Do you wonder if Google AdWords …
Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling business case as to why this switch will be profitable for you. Should you take Google’s advice and make the switch? We advise against …
Search Network with Display Select– Should you take Google’s recommendation? Read More
Sellers believe in their product and their organization, often fervently. “If only a prospect would listen to our story, watch our demo and read up on our customer case studies,” thinks the seller, “then they would almost always decide in our favor.” If only it were that simple… especially in the B2B world. The Slow Dance The sales we’re talking …
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned? …
Google Search Rankings and Mobile-Friendly Web Sites Read More
