Google AdWords Demystified Seminar

Community Room at Enterprise Bank

18 Palmer Street | Lowell, MA, 01852

October 28 @ 8:00 am – 9:30 am

Free Admission

Have you been thinking about running ads on Google’s AdWords advertising platform but not sure where to start? Are you using AdWords but you know you could do better? Do you wonder if Google AdWords is right for your business?

The Greater Lowell Chamber of Commerce is hosting a Google AdWords seminar that will take a look into what it takes to profit with Google AdWords. AdWords is the cornerstone of Google’s $60 Billion in annual revenues. It’s the most advanced engine for targeted advertising ever created. Plus, it can also provide valuable market analysis and feedback.

This seminar will review the most important fundamentals, then explore some AdWords features that most people don’t even know exist. We’ll show you how to structure your AdWords account correctly while avoiding the expensive mistakes that 90% of AdWords advertisers make.

There’s much more to AdWords than picking some keywords, writing some ads, and deciding how much money you’re willing to spend per day on clicks. AdWords has literally hundreds of options you can configure. Some can help you dramatically. Others can drain your budget fast and give you nothing in return. And, of course, on the creative side of things, like your ad copy and image ads, the possibilities are endless.

Got questions? Bring them! The session will last 90 minutes, and the last half hour will be devoted to answering as many questions as we can.

To access the event on the Greater Lowell Chamber of Commerce website, click here.


About the Speaker:

Hans Riemer has over 30 years of experience in marketing and sales for technology companies, including 4 years based in Europe. He has led marketing communications and product management programs for companies like Apollo Computer, Hewlett Packard, and Novell. He served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.

Hans began leveraging the Internet for marketing in 1996, when he designed and built an e-commerce website that supported secure on-line ordering for a company he co-founded. He launched his first AdWords campaigns in 2001, when clicks still cost 10 cents, which meant that getting an education was a lot cheaper than it is today.

In 2002, he founded Market Vantage and since then he and the members of his team have designed and managed hundreds of successful Internet marketing and lead generation campaigns for a wide variety of organizations.

He holds a BA degree from the University of Massachusetts in Amherst where he studied architectural design as an undergraduate followed by graduate studies in computer science.

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