You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be?
A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways.
#1 – Find Out How (or If) Your Keywords Are Performing
One of the first things you likely did when creating your website was create a list of keywords geared towards helping your target audience find you. These keywords, which are based on your products and offers, are critical in improving your search engine optimization to ensure you rank high on Google, Yahoo, Bing and other search engines.
However, are you sure your website is leveraging your keywords to their best advantage? How are you doing versus your top competitors? A website audit will provide comprehensive research to determine how effective your keywords are and analyze your site’s search visibility. With this knowledge, you can make informed decisions to improve your site’s ROI.
#2 – Are You Missing a Call to Action?
If your SEO is performing as it should and you’re driving traffic to your website but your visitors aren’t converting, there’s one key element that may be missing – a call to action.
Your website needs to highlight one or more very clear calls to action. They should be compelling and obvious so visitors know exactly what to do. And, of course, the effectiveness of your call to action depends heavily on the desirability of your offer.
A website audit can recommend how to structure your offers and your calls to action so that they are most effective in converting website visitors to leads.
#3 – Is Your Website Easy to Navigate?
Keep in mind that just because your website navigation makes complete sense to you, it might not be easy for others to find what they are looking for – quickly.
User experience is now a ranking factor that’s used by the major search engines. A website audit will look at how easily site visitors can navigate and provide insights to make for a more seamless and effective website experience.