VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
What To Do When Your Content Marketing Strategy Isn’t Working
Did you know that the average enterprise promotes content on between 14-16 different platforms? The most prevalent content marketing strategy seems to be this: put everything everywhere; the…
How Does Google Maintain User Privacy?
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite…
Google Swaps Cookies for Red Herring
Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd…
What Are LinkedIn Stories?
Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the…
How To Increase Web Traffic
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search…
Why is Google Making it Harder to Add Negative Keywords?
Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search…
What’s New with Google’s Local Search Ads?
A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a…
Should Your Business Use a CRM?
Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track…
Google Is Changing Their Search Term Reports. How Does This Affect You?
If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding…
Does Advertising on Google Boost Organic Traffic?
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to…
Is Social Media Advertising Right for Your Business?
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult…
You Have a Great Website, Now What?
The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly…
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