VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Ways Your Marketing Efforts May Not Be Getting All the Credit
Exact Match Keywords in Google Ads Have Gone Away (Kind Of…)
Google Chrome Now Labels All HTTP Websites As ‘Not Secure’
Measure Marketing Performance with Website Lead Attribution
Conversion Rate Industry Standards
Google Display Automated Targeting – Good or Bad For You?
Should You Trust Google With All Your Business?
For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth…
Three Essential SEO Actions to Consider when Updating Your Website
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored…
Landing Pages 101
Landing pages provide a unique opportunity to achieve a goal on your website in an enticing and informative manner. We’ve found that not all businesses have optimal landing…
Optimizing Online Lead Funnels
…and why it’s critical to achieving more business. We see this a lot, especially with companies that sell to other businesses, but also with colleges and universities. We…
Two Simple Cybersecurity Tips to Save a Lot of Grief
Recently, I attended a breakfast seminar on cybersecurity, hosted by Enterprise Bank. If the thought of getting your identity stolen, or your business data getting hacked, gives you…
3 Things Marketers Should Know About Expanded Text Ads
One of the biggest changes to Google AdWords text ads in recent years has been the introduction of expanded text ads. Google’s goal has always been great user…
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Clark University
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SystemExperts
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VOX Marketing