VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

LinkedIn Ads Management: New Features To Use in 2019

Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for…

Vector graphic of person conducting website audit

How to Conduct a Website Audit

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be…

Three SEO Actions when Transitioning a Website

Three Things You Should Know About Accelerated Mobile Pages (AMP)

Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.

SEO for Educational Institutions

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.

Google Tag Manager icon with Google Analytics and Facebook and Google Ads icons

What Google Tag Manager Is and Why You Should Use It

If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you…

Vector image of Analytics dashboard on computer

Ways Your Marketing Efforts May Not Be Getting All the Credit

We all have different habits when we perform our searches. How many times have you searched for a product using your mobile device while out and about, been…

Image of Google search bar saying "Goodbye Exact Match"

Exact Match Keywords in Google Ads Have Gone Away (Kind Of…)

Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or…

Vector graphic of laptop with an open lock displaying indicating an unsecure website

Google Chrome Now Labels All HTTP Websites As ‘Not Secure’

The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means…

Measure Marketing Performance with Website Lead Attribution

Animated computer screen with online store and floating ecommerce icons

Conversion Rate Industry Standards

Google Display Automated Targeting – Good or Bad For You?

Should You Trust Google With All Your Business?

For many business executives, being ‘found’ by searchers using the right keywords on Google is like discovering the Holy Grail. They’ll travel to the ends of the earth…

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Clark University

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SystemExperts

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VOX Marketing

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