VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Google’s Core Update Completely Deindexes Sites
Understanding the Core Update and Website Deindexing In March 2024, Google unleashed one of its most significant algorithm updates to date—the March 2024 Core Update, which resulted in…
What Is Schema Markup?
In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but…
HubSpot Content Hub: An Overview
HubSpot’s Content Hub emerged in April 2024 as a robust solution for marketers seeking to navigate the complexities of content creation, distribution, and personalization. The Hub comprises a number…
Understanding Google’s Consent Mode
Google’s Consent Mode represents a fundamental shift in the relationship between the advertiser and consumer. Its new marketing controls and audience opt-in system are intended to balance power…
How To Use Conversion Rate Optimization for Maximum Success
In digital marketing, optimization strategies play a pivotal role in maintaining focus and achieving desired outcomes. Among these strategies, Conversion Rate Optimization (CRO) is a vital tool in…
Demystifying Marketing Automation: Streamlining Success in Modern Marketing
In today’s fast-paced digital landscape, staying competitive requires businesses to embrace efficiency-enhancing tools. Among these tools, Marketing Automation stands out as a powerful catalyst for streamlining marketing efforts,…
SEO for Credit Unions
In today’s digital age, where online presence makes or breaks businesses, credit unions face a unique challenge in standing out amidst the financial sector’s competitive landscape. Establishing a…
Google Reviews: the November 2023 Update
On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on…
Understanding Google’s Helpful Content Update
Google has introduced the Helpful Content update as part of their continued effort to enhance user experience and provide valuable, reliable information. This initiative aims to elevate the quality…
What Should I Do First in GA4?
Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the…
A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4
Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google…
Will Congress Force the Sale of TikTok?
Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate…
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