VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Domain Name Scams, Schemes and Best Practices
Ever get an official looking envelope from an outfit warning you that your domain name is expiring? You are urged to fill out the form immediately and pay…
Do You Check Your Search Engine Rankings and Ad Positions?
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot…
Google Plus – The First 5 Things You Should Do For Your Business Page
With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google…
Site Speed and SEO
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages….
Negative SEO Web Spam and Link Spam
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where…
Estimating SEO Traffic in 2024: Updated Best Practices
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website….
How to Build an Effective Website
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is…
Keyword Data “Not Provided” Or “Not Set” By Google
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately,…
The Google Panda Update and What You Should Do About It Now
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response,…
Current Events, Personalized Search and SEO
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles”…
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s…
Important New Google AdWords Privacy Requirements
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your…
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Tara Probeck
Clark University
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Jonathon Gossels
SystemExperts
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Amy Paxson
VOX Marketing