VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
Negative SEO Web Spam and Link Spam
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where…
Estimating SEO Traffic in 2024: Updated Best Practices
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website….
How to Build an Effective Website
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is…
Keyword Data “Not Provided” Or “Not Set” By Google
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately,…
The Google Panda Update and What You Should Do About It Now
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response,…
Current Events, Personalized Search and SEO
Last week, someone emailed me a link to a YouTube video that was recorded at a TED conference. In it, Eli Pariser makes a presentation about “Filter Bubbles”…
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s…
Important New Google AdWords Privacy Requirements
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your…
How to Create a Canonical 301 Redirect
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can…
How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the…
Conversion Optimization Best Practices
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of…
Improve Website Conversions Through Persuasive Copy
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that…
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VOX Marketing