VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
SEO Website Redesign – Build it In or Add it On?
I can’t tell you how many times I’ve gotten a call that went something like this: “Hi, we just had our website completely redesigned and now that it’s…
Important New Google AdWords Privacy Requirements
Google has announced a new set of requirements for AdWords advertisers that go into effect on May 17, 2011. If you use AdWords to drive clicks to your…
How to Create a Canonical 301 Redirect
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can…
How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings
Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the…
Conversion Optimization Best Practices
Improve Conversion Rates Through “Reverse Engineering” Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of…
Improve Website Conversions Through Persuasive Copy
Question: What’s the quickest way to get people to leave your website? Answer: Having a BORING headline on the entry page, also known as a landing page, that…
How to Stop Competitors from Clicking Your PPC Ads (Updated 2024)
There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget…
Unethical SEO, Reporting Cheaters
Today’s topic is about people who don’t follow the “rules” of SEO. Perhaps you yourself have violated Google’s Webmaster Guidelines and are wondering if and when you’ll pay…
Reporting SEO Spam to Google
Recently, several members of our team attended a SEMNE meeting about “Responsible Search Marketing.” The presenter was Jill Whalen, a well-respected veteran of responsible SEO. Most of the…
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Client Testimonials
“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”
Tara Probeck
Clark University
“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”
Jonathon Gossels
SystemExperts
“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”
Amy Paxson
VOX Marketing