search engine optimization

Google Search Rankings and Mobile-Friendly Web Sites

In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned?

Google Search Rankings and Mobile-Friendly Web Sites Read More

Site Speed and SEO

At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait

Site Speed and SEO Read More

Estimating SEO Traffic in 2025: Updated Best Practices 

Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts?  The amount of traffic you’ll receive for any given keyword is influenced by two main factors:

Estimating SEO Traffic in 2025: Updated Best Practices  Read More