You have built your website, filled it with keyword rich content, and it should be a key component in helping you achieve your sales goals. However, something is missing. What could it be? A website audit can hold the key in determining what’s holding your website back from peak performance. Here are 3 ways. #1 […]
3 Ways a Website Audit Can Positively Impact Your Business Read More »
In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned?
Google Search Rankings and Mobile-Friendly Web Sites Read More »
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes
Do You Check Your Search Engine Rankings and Ad Positions? Read More »
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait
Site Speed and SEO Read More »
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where a lot of eyeballs end up. Many website owners are tempted to try to beat the system, and by becoming the dominant search engine, Google has created
Negative SEO Web Spam and Link Spam Read More »
Investing in Search Engine Optimization (SEO) involves considerable time and resources to enhance the ranking of relevant keywords, with the aim of boosting visitor traffic to your website. But how much traffic can you realistically expect from these efforts? The amount of traffic you’ll receive for any given keyword is influenced by two main factors:
Estimating SEO Traffic in 2024: Updated Best Practices Read More »
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is the single, most important element of an Internet marketing campaign. To perform the SEO or PPC work without first making sure the marketing efforts will drive traffic
How to Build an Effective Website Read More »
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic
Keyword Data “Not Provided” Or “Not Set” By Google Read More »
Over the past couple of years, there’s been a sharp increase in complaints about poor quality websites showing up at the top of Google’s search results. In response, Google issued a software update, known as Panda, on February 23, 2011. The fundamental goal of the Panda Update was to downgrade the rank of websites that
The Google Panda Update and What You Should Do About It Now Read More »
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can have on your search rankings. Today we would like to tell you how to correct this issue on the major platforms. A couple of notes to mention
How to Create a Canonical 301 Redirect Read More »
