search engine optimization Archives

How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings

Have you noticed that when you type certain URLs, they are automatically redirected? For instance, whether you type marketvantage.com, marketvantage.com/index.php, www.marketvantage.com/index.php or www.marketvantage.com they all resolve to the same URL https://marketvantage.com. This is called a “Canonical URL Redirect” or a “301 Redirect”. Now unfortunately, a lot of websites don’t have this redirect which can negatively […]

How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings Read More »

Unethical SEO, Reporting Cheaters

Hans Riemer

Today’s topic is about people who don’t follow the “rules” of SEO. Perhaps you yourself have violated Google’s Webmaster Guidelines and are wondering if and when you’ll pay a price. Maybe you’ve done something that the search engines consider unethical but aren’t even aware of it. It can be infuriating to carefully follow Google’s Webmaster

Unethical SEO, Reporting Cheaters Read More »

Reporting SEO Spam to Google

Hans Riemer

Recently, several members of our team attended a SEMNE meeting about “Responsible Search Marketing.” The presenter was Jill Whalen, a well-respected veteran of responsible SEO. Most of the 40 or so people in the room were SEO professionals of one kind or another, either self-employed, working in an agency, or in-house. Virtually all of us

Reporting SEO Spam to Google Read More »