search engine optimization Archives

Supercharge Your SEO: How to Use AI for Keyword Research

For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine optimization (SEO) strategy. However, the digital landscape is becoming more competitive. Traditional methods of sifting through spreadsheets and analyzing search volumes can be time-consuming and may not fully capture evolving search trends or user intent. Artificial intelligence […]

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What is SEO Forecasting?

Devin Littlefield

SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide

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What Is Schema Markup?

Devin Littlefield

In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly

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Google Reviews: the November 2023 Update

Devin Littlefield

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.

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AI Is Changing Search Engine Advertising

Devin Littlefield

Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.

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Google Search Is Getting Worse

Devin Littlefield

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.  Users of the most popular website in the

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You Have a Great Website, Now What?

Devin Littlefield

The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in? The good news is that you already have a great foundation to

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5 Quick Ways to Improve Search Engine Optimization (SEO)

Devin Littlefield

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips

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How to Conduct a Website Audit

Devin Littlefield

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.

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SEO for Educational Institutions

Devin Littlefield

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.

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