SEO forecasting is the process of using data-backed techniques to predict the future organic performance of a website. This involves analyzing past and present rankings, keywords, click-through rates (CTR), and other relevant data to estimate how many people will visit a website over a specific time frame. The goal of SEO forecasting is to provide […]
What is SEO Forecasting? Read More »
In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly
What Is Schema Markup? Read More »
On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.
Google Reviews: the November 2023 Update Read More »
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two has shaken the tech world (and resulted in Google losing $100 billion in a single day), but here we’ll focus on its impact on search engine marketing.
AI Is Changing Search Engine Advertising Read More »
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered. Users of the most popular website in the
Google Search Is Getting Worse Read More »
The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in? The good news is that you already have a great foundation to
You Have a Great Website, Now What? Read More »
In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips
5 Quick Ways to Improve Search Engine Optimization (SEO) Read More »
If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.
How to Conduct a Website Audit Read More »
As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.
SEO for Educational Institutions Read More »
When a website is undergoing an update, search engine visibility can often take a back burner. We get it: the list of items that need to be monitored during a website refresh just seems to go on and on. From having top-notch visual appeal and ensuring links aren’t broken to making sure all content is
Three Essential SEO Actions to Consider when Updating Your Website Read More »
