The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize your ads. It’s worth doing some general research into all of these to ensure you’re spending your advertising budget effectively, but given some recent changes, if you’re […]
Check Your Google Display Ad Settings ASAP Read More »
The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual ad clicks. This is a critical aspect…
Why You Need to Check Your Google Ads Search Terms Report Read More »
You might think you’re in control of your company’s data, but depending on your relationship with your marketing agency, that may not be the case. There are different ways to manage digital marketing accounts. Ask yourself: do you know how your company’s account is being managed?
Who Owns Your Digital Marketing Data? Read More »
We all have different habits when we perform our searches. How many times have you searched for a product using your mobile device while out and about, been interrupted, and then saved the company’s information for later?
Ways Your Marketing Efforts May Not Be Getting All the Credit Read More »
As an agency that has managed hundreds of online campaigns, we are obsessed with making sure that attribution tracking is set up properly. This led us on a quest to discover the reasons why most marketers don’t follow best practices and, therefore, don’t have good data upon which to base their marketing efforts. But first,
Measure Marketing Performance with Website Lead Attribution Read More »
Clients often ask us “What is the average conversion rate for our industry?” If you search online, you may find charts or graphs that show the industry standard conversion rates for your industry. But are they accurate and should you set expectations based on their claims? According to Google, the definition of a conversion is:
Conversion Rate Industry Standards Read More »
Do you ever feel like it might just be a waste of time to promote your business on Facebook? Especially when that difficult client keeps calling you, your inbox is exploding, and your To Do List has turned into an entire notebook? Here’s your answer: NO, it’s NOT a waste of time. Don’t let your
Your Business Facebook Page Management Made Simple Read More »
With 300 million active users, Google Plus is quickly becoming a necessary part of every social media strategy. Currently the second largest social network in the world, Google Plus was made for relationship building. It allows you to find and connect with people who have the same interests and passions you do. What better way
Google Plus – The First 5 Things You Should Do For Your Business Page Read More »
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is the single, most important element of an Internet marketing campaign. To perform the SEO or PPC work without first making sure the marketing efforts will drive traffic
How to Build an Effective Website Read More »
Our previous article How Canonical URL Redirects (301 Redirects) Can Affect Your Search Rankings provided a brief overview of the effects a lack of canonical (301) redirects can have on your search rankings. Today we would like to tell you how to correct this issue on the major platforms. A couple of notes to mention
How to Create a Canonical 301 Redirect Read More »
