search engine optimization

Schema Markup

What Is Schema Markup?

In the realm of digital marketing and search engine optimization (SEO), staying ahead of the curve is everything. One potent tool that often flies under the radar but holds immense potential for boosting your website’s visibility is Schema Markup. In this blog post, we’ll delve into what this term means and how it can significantly …

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Google Reviews update

Google Reviews: the November 2023 Update

On November 8th, Google rolled out a significant update to its Google Reviews platform, ushering in changes that enhance the user experience and place a greater emphasis on the quality and authenticity of reviews. These updates not only benefit consumers seeking reliable information but also empower reviewers to showcase their expertise and provide valuable insights.  …

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Is Google Search getting worse, or is the web degrading?

Google Search Is Getting Worse

A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just one of many attempts to treat the underlying (and growing) problem: queries on Google Search are not being answered.   Users of the most popular website in the …

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Allego Logo

You Have a Great Website, Now What?

The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly leaving your site and a low rating from Google. But what if you’ve got a fantastic looking, beautifully organized website, and the traffic just isn’t coming in?  The good news is that you already have a great foundation to …

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Vector graphic of person holding an overly-large magnifying glass that makes the "O" is "SEO" on a computer screen

5 Quick Ways to Improve Search Engine Optimization (SEO)

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can certainly be time consuming, small business owners should know that it can often be a determinant factor in generating organic leads online. These 5 quick SEO tips …

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Vector graphic of person conducting website audit

How to Conduct a Website Audit

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be the first thing to consider.

SEO Educational Institutions

SEO for Educational Institutions

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.