In February, Google announced an update to their search engine ranking algorithm that is based on whether a website is “mobile-friendly.” In their announcement, Google indicated that websites that are not considered to be mobile-friendly would suffer a negative impact in their search rankings. You can read the actual announcement here. Should you be concerned? …
Google Search Rankings and Mobile-Friendly Web Sites Read More
On August 6, 2014, Google announced that their search engine has started to use “HTTPS as a ranking signal.” Google is saying that if your website uses a secure connection to the user’s browser, this will have a positive effect on your site’s rankings in Google’s search results. The announcement was picked up in the …
Businesses and “mommy” bloggers have had a great thing going for the past several years. Businesses with an online presence in search of new marketing ideas and in desperate need of page rank from Google, have turned to mommy bloggers as a solution. The business offers a product in exchange for a review containing links …
Why Should Bloggers Use Nofollow Links When Writing Reviews? Read More
For years, we’ve heard this refrain from business people. “We need to show up at the top of the search engines for [insert keyword].” Even though a lot more goes into online marketing success than simply being ranked at the top of the search results, it’s easy to get focused on this particular issue, sometimes …
Do You Check Your Search Engine Rankings and Ad Positions? Read More
At least as far back as 2010, Google confirmed that page load times are one of the 200+ factors they use to determine keyword rankings for web pages. It makes sense, because one of Google’s top priorities is connecting its search engine users with quality content and a good user experience. Nobody wants to wait …
A friend of mine emailed me the other day. His boss was on his case because one of their main keywords was ranking at the middle of page two. A few months before, they had been near the top of page one. My friend was sure he hadn’t done anything to deserve a penalty, …
Help! We don’t show up at the top of Google for our main keyword anymore! Read More
How Google’s Ranking Policies Motivate the Creation of Junk High rankings bring traffic and traffic often translates into money. Today, Google is in the position of deciding where a lot of eyeballs end up. Many website owners are tempted to try to beat the system, and by becoming the dominant search engine, Google has created …
You can invest a lot of time and money in Search Engine Optimization, focusing on improving the rank of relevant keywords that will hopefully bring visitor traffic to your website. But how much traffic can you expect as a result? Two variables that directly determine the amount of traffic you’ll get for any particular keyword …
When anyone approaches us to discuss hiring us for SEO or PPC work, the first thing we do is look at their website. That’s because the website is the single, most important element of an Internet marketing campaign. To perform the SEO or PPC work without first making sure the marketing efforts will drive traffic …
One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons. To see what we mean, here’s an example of keywords as a traffic …
Keyword Data “Not Provided” Or “Not Set” By Google Read More
