VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

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Why You Need to Check Your Google Ads Search Terms Report

The next step in the process is to review the Search Term report, which will tell you in detail which of your search terms have resulted in actual…

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5 Quick Ways to Improve Search Engine Optimization (SEO)

In many business owners’ experience, Search Engine Optimization (SEO) is a costly and tedious process that may or may not deliver the results they want. Although SEO can…

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LinkedIn Ad Types: Things You Should Consider

Companies tend to think of LinkedIn primarily as a resource for employee recruitment and professional connections. Although it’s certainly a great place to promote your job offerings, LinkedIn…

Image if robotic computer with text in the background reading "MA vs CRM"

What’s the Difference between Marketing Automation and CRM?

With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion…

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Who Owns Your Digital Marketing Data?

You might think you’re in control of your company’s data, but depending on your relationship with your marketing agency, that may not be the case. There are different…

Yoast SEO Plugin for WordPress Adds Structured Data

The quest to reach a higher Google ranking can feel endless. Monitoring your SEO is a constant (and expensive) process, and there is no guarantee of success.

How Marketing Automation Can Enhance Your Business

Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation…

LinkedIn Ads Management: New Features To Use in 2019

Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for…

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How to Conduct a Website Audit

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be…

Three SEO Actions when Transitioning a Website

Three Things You Should Know About Accelerated Mobile Pages (AMP)

Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.

SEO for Educational Institutions

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.

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What Google Tag Manager Is and Why You Should Use It

If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you…

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Tara Probeck
Clark University

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SystemExperts

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Amy Paxson
VOX Marketing

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