VantagePoint Blog

Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.

Image if robotic computer with text in the background reading "MA vs CRM"

What’s the Difference between Marketing Automation and CRM?

With so many options available, it can be daunting to learn the applications of each and determine whether it’s right for your business. One common source of confusion…

Graphic illustration of marketing data components with a lock and chain around the items

Who Owns Your Digital Marketing Data?

You might think you’re in control of your company’s data, but depending on your relationship with your marketing agency, that may not be the case. There are different…

Yoast SEO Plugin for WordPress Adds Structured Data

The quest to reach a higher Google ranking can feel endless. Monitoring your SEO is a constant (and expensive) process, and there is no guarantee of success.

How Marketing Automation Can Enhance Your Business

Marketing automation is at the center of some of the coolest and most useful technologies available to marketers today. However, the one thing that can benefit marketing automation…

LinkedIn Ads Management: New Features To Use in 2019

Advertising on LinkedIn has become a major factor for businesses as a part of their digital strategy, especially in the B2B space, and has been very successful for…

Vector graphic of person conducting website audit

How to Conduct a Website Audit

If you or your business need a better understanding of how your website is performing from a Search Engine Optimization (SEO) standpoint, then a website audit should be…

Three SEO Actions when Transitioning a Website

Three Things You Should Know About Accelerated Mobile Pages (AMP)

Although Accelerated Mobile Pages (AMP) have been in existence since late 2015, only recently have they gained momentum in the digital marketing and technology worlds.

SEO for Educational Institutions

As the marketing landscape for schools and universities has become increasingly competitive, Search Engine Optimization (SEO) has become especially critical for educational institutions.

Google Tag Manager icon with Google Analytics and Facebook and Google Ads icons

What Google Tag Manager Is and Why You Should Use It

If you’re like most people, adding and managing tracking scripts for third party software (think: Google Analytics, Facebook Pixel, etc.) for your website can be challenging. Oftentimes, you…

Vector image of Analytics dashboard on computer

Ways Your Marketing Efforts May Not Be Getting All the Credit

We all have different habits when we perform our searches. How many times have you searched for a product using your mobile device while out and about, been…

Image of Google search bar saying "Goodbye Exact Match"

Exact Match Keywords in Google Ads Have Gone Away (Kind Of…)

Google announced in September 2018 that exact match keywords are going to start allowing close variants to appear for various search terms. This will be either good or…

Vector graphic of laptop with an open lock displaying indicating an unsecure website

Google Chrome Now Labels All HTTP Websites As ‘Not Secure’

The days of not knowing a website’s full security protocols are over. Have you noticed the “Not Secure” label in Google Chrome recently? If you have, it means…

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Client Testimonials

“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”

Tara Probeck
Clark University

“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”

Jonathon Gossels
SystemExperts

“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”

Amy Paxson
VOX Marketing

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