VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
What’s New with Google’s Local Search Ads?
A few months ago, Google announced they were making some changes to their local search ads. Now that these changes have rolled out, we thought it would be a…
Should Your Business Use a CRM?
Over the years, a wide variety of tools, from Outlook add-ons to the humble spreadsheet, have been pressed into service by organizations seeking to stay in touch with past or present customers or track…
Google Is Changing Their Search Term Reports. How Does This Affect You?
If you’re anything like us at Market Vantage, you spend a great deal of time refining what keywords you and your clients are sponsoring in Google Ads and how much you’re bidding…
Does Advertising on Google Boost Organic Traffic?
We get this question a lot. We all know that the majority of Google’s massive revenue comes from ad clicks. So, there’s a strong motive for Google to…
Is Social Media Advertising Right for Your Business?
It might surprise you to learn that the average internet user spends nearly 2 and a half hours on social media each day. Projections show that the average adult…
You Have a Great Website, Now What?
The aesthetics, organization, and clarity of your website are all vital components of a successful marketing strategy. You probably know that neglecting any one of these can result in visitors quickly…
Boosting Sales During Your Slow Season
Faced with an abrupt decrease in pageviews, leads, and sales, any good business owner would immediately begin by identifying the cause and finding a fix, right? “Of course…
Mobile-Friendly – More Important Now Than Ever
There are five times as many cellphones in use worldwide as there are PCs. It might be worth your time to consider how many of them are visiting your…
Great Clients Get Great Results
If you’ve been keeping up with our blog for a while, you’ll have noticed that our advice often ends with something like the following: “If all this seems…
Does Your Website Meet Basic Accessibility Requirements?
The Importance of Website Accessibility in 2019 In October of 2019, the pizza company Domino’s was denied a hearing by the Supreme Court, leaving in place a decision…
Are You CCPA-Compliant?
What is the California Consumer Protection Act (CCPA)? The state of California recently passed a law requiring that certain businesses “… would grant a consumer a right to…
Check Your Google Display Ad Settings ASAP
The Basics of Google Display Ads Google Ads come in a variety of different formats, and each of these formats have additional options you can use to personalize…
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Tara Probeck
Clark University
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SystemExperts
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Amy Paxson
VOX Marketing