VantagePoint Blog
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Google’s Latest Attempt at Privacy, Topics API, Further Erodes Marketers’ Options
Farewell, FLoC; we hardly knew ye. After many months of hype, Google has canned their Federated Learning of Cohorts (FLoC) program, which they had intended to replace third-party…
Facebook is now Meta. What does it mean?
You’ve likely heard by now that Facebook has changed their company name to Meta. While users seem to have reacted to the news with a shrug, those with…
Apple’s Mail Privacy Changes Are Coming, and They’re Scary
For marketers both digital and physical, a campaign is only as successful as is measurable with data after the fact, whether the metric is in-store visits or online…
Google Partner Is No Longer a Badge of Honor
Google has announced new requirements for their Google Partner program, bringing to mind an infrequently discussed repercussion of the digital era: the dramatically altered relationship (and power dynamic) between advertising agencies and…
Disruptive Advertising: The Fast Ads Approach
A couple weeks ago, we detailed some of the benefits of disrupting a stagnant industry and offered a few suggestions to keep in mind as you build your…
Building a Disruptive Brand
This year, for the first time in history, digital ads will account for half of total global advertising expenditure. Focusing on online advertising used to be a disruptive practice; now it has become…
What To Do When Your Content Marketing Strategy Isn’t Working
Did you know that the average enterprise promotes content on between 14-16 different platforms? The most prevalent content marketing strategy seems to be this: put everything everywhere; the…
How Does Google Maintain User Privacy?
Even before recent changes, it has been difficult for Google’s users (and advertisers) to stay up to date on how Google collects and doles out information. Yet despite…
Google Swaps Cookies for Red Herring
Prepare for even more metaphor mixing when describing Google’s latest gambit to replace third-party tracking cookies. Dubbed “Federated Learning of Cohorts” and shortened to FLoC, the ovine herd…
What Are LinkedIn Stories?
Perhaps you agree with me that LinkedIn’s new Stories feature is an odd addition to their platform. Advertisers in particular might have a hard time seeing the value of this new feature, despite the…
How To Increase Web Traffic
Recently, we at Market Vantage have been working on giving our website a facelift, both on page and behind the scenes. We dug up some of the search…
Why is Google Making it Harder to Add Negative Keywords?
Several months ago, Google began providing far less transparency into the actual search terms that trigger our clients’ Google ads. In the past, Google provided a complete list of every search…
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