VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
What Does Bluesky Mean for Advertising? (Updated: November 2024)
Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but…
Expansions Made to Google’s Malicious Software Policy
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence…
Banner Ad Specifications
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite…
AI Is Changing Search Engine Advertising
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two…
Google Search Is Getting Worse
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just…
LinkedIn Ads Updates: Key Changes Coming in 2025
Original article Updated: October 22nd, 2024 LinkedIn Ads has seen considerable growth as a key platform for B2B demand generation, offering precision targeting for businesses looking to drive…
2024 View of Google’s Big 2023 Search Changes
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with…
Data Studio Fusion with Looker Creates New Compatibilities
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately;…
Untraceable Marketing
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise…
Microsoft’s Outlook Ad Gamble
If you use the Outlook app regularly to check your email, you may have noticed the recent addition of ads. It’s also quite possible you haven’t noticed them…
Optimizing Video for Maximum Distribution on Facebook
Creating content for online advertising can feel a bit like appealing to an expressionless and mute monarch. Advertisers tend to have a good understanding of text optimization signals…
How Do Google’s Performance Max Campaigns Work?
Smart Shopping campaigns in Google Ads are being updated to Performance Max, a change that might be alarming to those wary of Google’s purportedly useful updates (which always…
Subscribe Today
Sign up for our free VantagePoint newsletter. Get insider tips from our agency experts on SEO, PPC, web analytics and social media!
Client Testimonials
“They really do provide that sort of intimate level of service…Other companies don’t provide the level of concierge service that Market Vantage provides. Because they are a smaller firm, I feel like they really do care about their customers.”
Tara Probeck
Clark University
“The previous company that had developed and hosted our website and done Google AdWords was neglecting us. Market Vantage is responsive…they’re smart. It was a great move to go to them…They offer really quality service and a very good price, and I feel like I’m talking to an equal.”
Jonathon Gossels
SystemExperts
“I trust their judgement; they know what they’re talking about. Jen is terrific; she can explain stuff to us in a language that I can understand because I am a non-technical person. She prepares all of the reports for our clients in a way that’s clear.”
Amy Paxson
VOX Marketing