VantagePoint Blog
Discover the latest digital marketing insights and tips that can help you answer some of the web’s most searched-for questions.
What Should I Do First in GA4?
Google Analytics 4 (GA4) has emerged as a powerful analytics platform, replacing its predecessor, Universal Analytics (UA). As a new user of GA4, it’s essential to understand the…
A Comprehensive Comparison of Google’s Universal Analytics and Google Analytics 4
Google Analytics has long been a valuable tool for advertisers, providing insights into website performance and user behavior. With the recent switch to Google Analytics 4 (GA4), Google…
Will Congress Force the Sale of TikTok?
Social and political controversy around TikTok has increased over the past few months, with some suggesting the only way to ensure the app’s data impartiality is to mandate…
What Does Bluesky Mean for Advertising? (Updated: November 2024)
Since this post’s publication, Bluesky has opened to the public and now has over 5 million users around the globe. There is still no formal ad platform, but…
Expansions Made to Google’s Malicious Software Policy
Google has announced updates to their policy on malicious or unwanted software. The changes, which will be finalized May 9, 2023, are likely intended to boost user confidence…
Banner Ad Specifications
Banner advertisements (or display ads) are images appearing on the top, bottom, and side margins of webpages. They’ve been ubiquitous on the web for twenty years, and despite…
AI Is Changing Search Engine Advertising
Last week, the race for search engine supremacy tightened as Bing and Google each announced AI enhancements to their search functions. The back and forth between the two…
Google Search Is Getting Worse
A recent trend in Google Search has users appending “Reddit” to their queries with the hope that they’ll receive a thoughtful answer written by a human – just…
LinkedIn Ads Updates: Key Changes Coming in 2025
Original article Updated: October 22nd, 2024 LinkedIn Ads has seen considerable growth as a key platform for B2B demand generation, offering precision targeting for businesses looking to drive…
2024 View of Google’s Big 2023 Search Changes
2024 Update Writing this update in January 2024, one thing stands out to me about the below predictions. Google’s method of constantly tweaking and iterating its products with…
Data Studio Fusion with Looker Creates New Compatibilities
At the recent Cloud Next 2022 conference, Google announced they had brought all their business data management tools under the Looker Suite umbrella. The change was effective immediately;…
Untraceable Marketing
The film Demolition Man premiered on October 8, 1993, just over 29 years ago. In its satirical depiction of the future, the only restaurant remaining after the “Franchise…
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Tara Probeck
Clark University
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SystemExperts
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Amy Paxson
VOX Marketing