VantagePoint Blog

Understanding How Large Language Models (LLMs) Work Large Language Models (LLMs), such as GPT-4 and Gemini, have revolutionized the way we interact with technology, transforming tasks from content…

How to Prevent AI from Being a “Yes-Man”  Generative Artificial Intelligence platforms, particularly large language models (LLMs), have rapidly become valuable partners in everyday decision making. However, new…

AI Agents in Marketing  for 2025  You may have seen that atmospheric TV ad: a well-known actor, standing in a rain-soaked restaurant, pondering how one decisive interaction might…

Google AI Overviews and the New Search Reality: What Marketing Leaders Need to Know (2025) Why this matters now  In just one year, Google’s AI Overviews (AIO)—the multi‑sentence,…

The Power of Marketing Scorecards: Aligning KPIs with Business Objectives for Enhanced Performance Marketing teams have always faced the challenge of demonstrating their impact on overall business success….

Google’s Latest AI Innovations Are Startlingly Good—Here’s Why It Matters to Your Business  Google Marketing Live 2025 didn’t just deliver another tech update—it unveiled a transformation. Let’s unpack…

Supercharge Your SEO: How to Use AI for Keyword Research For businesses seeking to amplify their online presence, keyword research remains the bedrock of any successful search engine…

Digital Advertising Cost Effectiveness: Recent Trends and Google’s Impact  Digital advertising is increasingly costly, and return on investment (ROI) has notably declined since 2022.  The consensus among industry analysts…

Common Mistakes to Avoid When Implementing AI in Your SEO Strategy  1. Over-Reliance on AI  What it is: Relying too heavily on AI-generated content without human checks or…

Growth Potential of AI Agents in Marketing  Imagine a new world where half of your marketing team is comprised of AI agents that handle specific aspects of your…

SEO for Google’s Search Generative Experiences (SGE) vs. Perplexity  Google and Perplexity AI differ significantly in their approach to search, and these differences can influence how you should…

Common B2B Website Conversion Problems and Solutions Most B2B websites convert only 2-4% of visitors. That means 96-98% of potential customers leave without taking action. Here’s what kills…