Pay Per Click Advertising

Google Branding

Search Network with Display Select– Should you take Google’s recommendation?

Have you seen popups in your AdWords Search account that recommend enabling a campaign setting called “Search Network with Display Select”? Clicking on “Learn More” provides a compelling business case as to why this switch will be profitable for you.       Should you take Google’s advice and make the switch? We advise against …

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Google Branding

Google Ad Preview Tool

  If you advertise using Google AdWords, you want to know where your ad will be positioned and how it looks on the search results page.  Typing your keyword into Google Search will allow you to do this. However there is a “cost” associated with this action, even when you don’t click on your ad.  …

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Google Display Network – Recent Changes=Bad News

Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant websites that display Google ads. However, the contextual targeting has always been far from perfect and advertisers are often shocked to discover their ads appearing on non-contextually …

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